The Engaging Brand

Show 373 - Hiring For Attitude

Anna Farmery — Fri, 17 Feb 2012 04:54:07 -0500

The Engaging Brand business and marketing podcast is sponsored by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

Mark Murphy of Leadership IQ joins Anna Farmery to discuss Hiring for Attitude. Today Anna asks Mark

What is the definition of great people, of a great hire?
The top 2 reasons why people fail in their new roles.
Is it easier or harder to find good people during high unemployment?
How to choose the right person for your culture - and the culture that you have not what you want!
How different cultures in different parts of the company can work - how to determine the right person.
How to develop good interview questions
Why you shouldn't ask questions such as 'Tell me about yourself', or 'Tell me about a conflict with a co-worker and how you resolved it'
How the 4 step process can be used for the interviewee to differentiate themselves from other job seekers on job interview questions
What an interviewee can tell from your general interview questions

Would love to hear your comments so e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

And remember to tell your friends about the best business show out there :)

Don't forget to try Mozy Pro backup and keep your data safe!

Show 372 - Effect of 3D Printing on Marketing and Business

Anna Farmery — Fri, 10 Feb 2012 09:03:55 -0500

The Engaging Brand business and marketing podcast, sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

Today Paul Armand from Inition joins Anna Farmery to discuss the growing concept of 3D printing

What is 3D printing and what can it achieve now
Are there boundaries to what you can print out in 3D
How close are we to replacing production lines with 3D printers
Is 3D printing in the future for individuals or for company production
The effect on society of being able to produce kidneys, replica's etc and how do we ensure it is used for the good of mankind
The importance of sustainabilty with the growth of 3D printing
How you can scan a photo and create a 3D model
Are 3D technologies about augmenting reality or making the virtual real?
How 3D is about creating an experience
How marketing may use 3D printing

Don't forget you can e-mail me at anna@theengagingbrand.com, join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

Don't forget to try Mozy Pro backup and keep your data safe!

Show 371 - Little Black Book of Innovation

Anna Farmery — Fri, 03 Feb 2012 06:03:10 -0500

Show 371 of The Engaging Brand business and marketing podcast is ready and talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

Scott Anthony joins Anna Farmery to discuss The Little Black Book of Innovation

The paradox of innovation - the optimism of the word and yet the stress it causes
How to look at innovation
The idea of "thunk' value
How we all have to find our inner salesperson
Is outsourcing market research a bad idea?
Thoughts on how market research is limited
How pace is a key ingredient of innovation
Breaking innovation into discovering opportunities, blueprinting the ideas, assessing/testing the ideas and moving forward
The difficulty in translating research into an idea
How to avoid making a simple idea, complex
How to test the idea without just validating your thoughts
Remember innovation needs to follow through to your internal process and business model

Feel free to share your thoughts - e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

Don't forget to try Mozy Pro backup and keep your data safe!

Show 370 - Innovation the Steve Jobs Way

Anna Farmery — Sun, 29 Jan 2012 10:30:00 -0500

The Engaging Brand business and marketing podcast is here talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

Peter Sander joins Anna Farmery to discuss

Why did the world need Steve Jobs?
The concept of 'real artists ship'
Why most businesses look at leadership as a process?
Why the tyrannical side of Steve Jobs
How to create a consensus of vision rather than a consensus decision
How inventions are only innovation when they are marketable
The concept of deep needs
Look underneath the surface of customer needs
Looking at the boundaries, fringes of the market and make that mainstream!
The juxtaposition of a being a detailed visionary
How the Apple presentations showed his love for his product - and if you are not in love how is anyone else going to be?
How the Apple presentation was as much for the internal communication as the external audience

Remember to e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

Don't forget to try Mozy Pro backup and keep your data safe!

Show 369 - What is your business genome?

Anna Farmery — Mon, 23 Jan 2012 13:18:09 -0500

The Engaging Brand business and marketing podcast is sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

Andrea Kates joins Anna Farmery to discuss

Why you should be finding your next...rather than looking at the past, in business
What is the business genome?
Is there one business genome or a collective genome based on the leadership.
Why you should take a fresh look rather purely rely on the data.
How to look outside your industry for new ideas
4 steps of developing the business genome - sort, match, hybridise, adapt and thrive
Why you should use your hunches rather than always data.
How do you ensure that you match what your business genome should be rather than what you want it to be?
Are there a risks from new thinking as well as opportunities?
Is the secret sauce relevant across products rather than the product itself?
What are the elements of your business genome?
Take the diagnostic test online to find your next?
How you turn from looking back to looking forward - trendability is the most important factor!

Remember you can e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

Don't forget to try Mozy Pro backup and keep your data safe!

Show 368 - The Social Organisation

Anna Farmery — Fri, 13 Jan 2012 06:17:44 -0500

Mark P. McDonald joins Anna Farmery to discuss the The Social Organisation

How do you take social media energy inside your organisation to make it a great place to work
Should you build the energy inside the organisation and take it out, or take the energy from outside and bring that to the culture?
The three interlocking circles - and how mass collaboration interlocks not social media itself.
How do you set a roadmap for collaboration? Is that a paradox...shouldn't the crowd determine it?
How do you encourage mass collaboration and yet still come to one decision which might not please all?
The No-Grow decision model
6 Models of attitude - how to go from flippant to formulating
The Facebook page - The Social Organisation
Take the self assessment to see if you are ready for The Social Organisation

Remember you can e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

Don't forget to try Mozy Pro backup and keep your data safe!

Show 367 - The Power of Foursquare

Anna Farmery — Fri, 06 Jan 2012 14:22:16 -0500

What is Foursquare?
How Foursquare is a fun, gaming app - a search engine that brings you tips and offers!
Do you need a place for Foursquare to be relevant to your business?
How Foursquare is not marketing - it is taking the pulse of your customer
Ideas for business with Foursquare
Is Foursquare wait marketing
How Foursquare fulfills the intrinsic and extrinsic needs of a consumer
How Foursquare does not have to be about pure promotions
How Jimmy Choo showed the sales increase with Foursquare
How Jimmy Choo had people chasing a shoe around London!
How Foursquare can benefit small business - it is true niche marketing within your location.
The first thing to do to if you want to find the power of foursquare

You can e-mail me at anna@theengagingbrand.com, join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+

Show 366 - What to ask the person in the mirror

Anna Farmery — Fri, 30 Dec 2011 09:51:06 -0500

The Engaging Brand business and marketing podcast is sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

(I have used Mozy Pro ever since speaking to Terence Craig on Show 358 about Privacy and Big Data!)

Robert S. Kaplan joins Anna Farmery discussing

How leadership is about how we deal with uncertainty
The relationship of vision and a roadmap of how to achieve your vision
3 Things Leaders must do
The importance of not just asking the critical question but when to ask it
Why you should separate the what to do from how to do it
2 Reasons why we don't manage our time properly and how to fix it for 2012!
Do we have enough role models...and why that is important to business

Remember you can e-mail me at anna@theengagingbrand.com, join me on twitter, The Engaging Brand Fan Page or Google+

Don't forget to try Mozy Pro backup and keep your data safe!

Show 365 - Understanding Michael Porter

Anna Farmery — Wed, 21 Dec 2011 10:30:03 -0500

Joan Magretta, joins Anna Farmery on Show 364 of The Engaging Brand business and marketing podcast to talk about Understanding Michael Porter

Why Michael Porter's work on strategy is much more accessible than you think!
How the ethos of Porter's work on strategy is not about what to do, it is about a framework which is accessible by every company.
How companies should compete on how to be unique not be the best!
How we are afraid of being unique - which causes the trap of imitation.
How to keep the uniqueness as your grow your business
The problem of SWOT analysis
How Porter would use Five Forces to create strategy
How industries can learn from who your competitors could be, not just who they are.....in order to create value.
Is niche and small as dangerous as attempting to be big and global?

You can always e-mail me at anna@theengagingbrand.com, join me on twitter or The Engaging Brand Fan Page and even join me on to discuss it on Google+ where we may get some of the authors involved!

Show 364 - Saving Capitalism from Short Termism

Anna Farmery — Fri, 16 Dec 2011 13:01:21 -0500

Show 364 of The Engaging Brand business and marketing podcast is here talking about social media and marketing.

Al Rappaport, a pioneer in developing the principles of values-based management and is an acknowledged authority on how to make long-term shareholder value joins Anna Farmery to talk about Saving Capitalism from Short-Termism.

We discuss

Is capitalism worth saving?
Is short-termism a cause or sympton?
The effect of a decline in owner-managed businesses.
In reality have we always been a polarised society for wealth?
Are we a better society now?
What will turn the tide of short termism?
How should we measure long term value?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+ where we may get some of the authors involved!

Show 363 - Have you Higher Ambition?

Anna Farmery — Fri, 09 Dec 2011 05:47:24 -0500

The Engaging Brand business and marketing podcast, here just for you talking about social media and marketing.

This week "Sponsored By: Content Equals Money where content marketing equals conversions."

Tobias Fredberg, Associate Professor of Management at Chalmers University and author of July 2008 Harvard Business Review article, “The Uncompromising Leader” , joins Anna Farmery to talk about Higher Ambition his latest business book on leadership.

Anna AND Tobias talk about

Ambition has historically been seen as an intrinsic part of leadership but is it now an intrinsic part of employees to demand it?
Is leadership less attractive in modern business?
Is leadership more demanding or are leaders lacking the skills needed in a more transparent, social world.
Leading through social value - synthesising social benefits rather than having social and financial competing with each other
How one bank - Standard Chartered - has social value as its core strategy - has that helped them ride the banking storm?
How long tenure helps diffuse strategic intiatives?
Is it possible to change a culture or do you need new blood?
Why do leaders find it so difficult to do simple things like listening?

Remember you can e-mail anna@theengagingbrand.com, join me on twitter, or The Engaging Brand Fan Page and also now join me on to discuss it on Google+ .

Show 362 - IBM Research on Marketing and Social Media

Anna Farmery — Fri, 02 Dec 2011 08:29:03 -0500

Show 361 of The Engaging Brand leadership and marketing podcast is live and this week is "Sponsored By: Content Equals Money where content marketing equals conversions."

Elaine Fletcher of IBM joins Anna Farmery to talk about their global research of 1,734 CMOs, spanning 19 industries and 64 countries and called From Stretched to Strengthened. A look at the state of social media and marketing...and if you want to know more then email her at elaine.fletcher@uk.ibm.com

The 4 factors (or headaches!) facing marketing today
How the generation gap is affecting technological progress
How you serve 7 billion consumers individually
Why and how people analyse data but don't track what the consumer is saying about them on blogs, review sites etc
What is the complexity gap and how do we close it?
How filtering of data could be a business opportunity
Is it surprising that after 10 years of social media we are still unprepared?

Remember you can e-mail me at anna@theengagingbrand.com, join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+ where we may get some of the authors involved! - I would love to hear from you.

Show 361 - Thinking About Digital Legacy

Anna Farmery — Fri, 25 Nov 2011 08:57:38 -0500

The Engaging Brand leadership and marketing podcast is ready with Richard Banks of Microsoft Research joining Anna Farmery to talk about The Future of Looking Back. A fascinating insight into digital legacies.

The nature and differences of keeping 'physical things' and saving 'digital things'
How the ability to save everything digitally is removing the need for filtering of memories, of items you want to keep in your life.
How do you save the sentiment attached to the items - do we need to find a way of digitally saving sentiment?
The idea of the backup box - to capture your life as an ongoing project.
Don't underestimate the value of a tweet, the value of a mundane diary entry....in the future, looking back.
The ethical and moral aspects of backing up our digital lives.
How research shows how we are changing our ideas about what we own in the digital world
How the digital world is now incorporating 3D models and even senses. Does this mean that our physical and virtual worlds are merging
The moral dilemma of 3D printing of deceased people - in the future!
Can we trust the internet with our memories and our digital files - when companies come and go?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com, join me on twitter, leave a messagen the The Engaging Brand Fan Page or discuss it on Google+

Show 360 - Brand Champions

Anna Farmery — Fri, 18 Nov 2011 11:26:43 -0500

Ian Buckingham joins Anna Farmery to talk about the Brand Champions on this

weeks The Engaging Brand leadership and marketing podcast. They discuss

Can you create brand champions or do you create a culture to foster brand champions?
Do you treat employees as customers? Do you market to your employees? Does internal marketing work?
The role of leadership and of management in employee engagement.
Who are the MOST important people in any business?
How brand champions should not be agents of PR
How to evolve a brand champion culture
What are the characteristics of brand champions
Practical steps to create brand champion conditions

Remember you can e-mail me at anna@theengagingbrand.com,join me on twitter, leave a message at The Engaging Brand Fan Page or come and discuss the show on Google+

Show 359 - What is Gamification?

Anna Farmery — Fri, 11 Nov 2011 10:34:42 -0500

Show 359 of The Engaging Brand leadership and marketing podcast sees Gabe Zichermann joining Anna Farmery to talk about his new business book Gamification By Design.

We discuss

Gamification - what is it and what are the prinicples?
Is gamification purely virtual world or are they in real world marketing as well?
How does gamification relate to non standard items such as shaving creams?
What are the mechnics of gamification?
Is the difference between reward programs and gamification a social el
ement?
Has it moved from monetary and individual to recognition and social.
The importance os S.A.P.S - status, access, power and stuff.
Does it have to have a relational, 'competitive' aspect to the gamification marketing strategy?
Can games be designed without competition? And how Nike+ is about competing with yourself.
Does there need to be a start, middle and end in gamification in marketing.
By earning recognition you move a customer from a price chaser, to a loyal customer.
How gamification is a great tool for social media
What do case studies show about the profit uplift for gamification vs non game element?

Any thoughts then e-mail me at anna@theengagingbrand.com, join me on twitter.Or leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle!

Show 358 - Online Privacy and Protecting Our Personal Data

Anna Farmery — Fri, 04 Nov 2011 09:16:46 -0400

On show 358 of The Engaging Brand leadership and marketing podcast Terence Craig joins Anna Farmery to talk about online privacy. Terence is an expert and speaker on big data and privacy and runs PatternBuilders. He has just written a book on security of our personal online data called Privacy and Big Data

We discuss

How privacy is a perfect storm brewing
How we are willing to trade privacy for services
Do we realize how much our personal data is being sold?
Are we blind to the sale of our online privacy?
How legislation doesn't protect individuals
Is privacy a human right?
Has data become a commodity?
Who owns my data on the internet?
The need for transparency of marketing data usage

Would love to hear from you, you can e-mail me at anna@theengagingbrand.com or join me on twitter. Or leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle!

Show 357 - How to be an Entrepreneur

Anna Farmery — Fri, 28 Oct 2011 05:47:41 -0400

This weeks The Engaging Brand leadership and marketing podcast is an interview with Gregg Fairbrothers who wasn't born to business yet as founding director of the Dartmouth Entrepreneurial Network, teaches a wildly popular course on entrepreneurship- now in book format, From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Startup.

He discusses with host Anna Farmery

Can entrepreneurship be taught?
How the belief is the key ingredient of entrepreneurship.
How Carol Dweck research shows the mindset is key to learning
Epistomology - the value of figuring out what you know and what you don't know!
What is healthy skeptiscm!
The role of facts compared to listening to your gut.
3 steps to creating a value proposition - in fabulous simple terms
The difference between price and what customers will pay
Role of intellectual property on competitive advantage
Build a business plan which explains how you are going to sell your products and services as well as what...

Thoughts? Then e-mail me at anna@theengagingbrand.com, join me on twitter. Or leave a message at The Engaging Brand Fan Page or Google+

Show 356 - Why Companies Could Become Irrelevant

Anna Farmery — Fri, 21 Oct 2011 08:36:52 -0400

Dov Seidman joins Anna Farmery on The Engaging Brand leadership and marketing podcast to discuss

How transparency renders us vulnerable - so what can we do as individuals?
Has freedom gone too far? How has the connected world affected freedom?
The two types of freedom
Will companies become irrelevant if they don't understand the interconnected nature of the world
The world is now about HOW
Is the contract of employment changing....is there a newer social contract?
Are employees the next Tunisian market seller?
Can new business structures be delivered through the existing business world?
The virtue of trust
Do we need to teach people the values we need to adapt to the future

You can e-mail me at anna@theengagingbrand.com or join me on twitter. Or leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle!

Once again THANK YOU for nominating The Engaging Brand for the 5th year running for the Best Business Podcast at The Podcast Awards - I so appreciate your support as I do this in memory of my wonderful father. (to vote click here)

Show 355 - Managing Talent

Anna Farmery — Fri, 14 Oct 2011 10:45:09 -0400

First THANK YOU, THANK YOU, THANK YOU for nominating The Engaging Brand for the fifth year running for the Best Business Podcast at The Podcast Awards - I cannot tell you how much appreciate your support and how proud I feel - as I do this in memory of my wonderful father. (If you want to vote then click here)

On show 355 of The Engaging Brand leadership and marketing podcast Kevin Oakes of I4cp joins Anna Farmery to talk about The Executive Guide to Integrated Talent Management

Is there a difference between talent management and talent leadership?
What is the HR role and the managers role in talent management?
Which comes first a successful company to attract the best talent or managing the talent well to be attractive to the best employees?
The importance of a long term development strategy - planning an employees career rather than just tomorrows actions!
How to see the employee as personal brand and how to build their brand rather than what the employee can give you!
How GE has a list of leadership fundamentals but on top of that have a list of leadership differentiators

Remember you can e-mail me at anna@theengagingbrand.com or join me on twitter. Or leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle!

Show 354 - Why Should Anyone Buy From You

Anna Farmery — Fri, 07 Oct 2011 11:39:00 -0400

The Engaging Brand leadership and marketing podcast is ready just for you.

Justin Basini, an award winning brand marketer, entreprenuer and author of Why Should Anyone Buy from YOU? joins Anna Farmery to talk about trust.

They discuss

Is trust relational to competitors or absolute for the customer
How there are thresholds of trust.
How the trust threshold is function of risk versus benefit.
The different levels of trust.
Do you trust your customer enough? As trust must be two way.
How trust is social capital
How we have moved from age of deference to an age of preference
How advertising is now a stimuli for experience rather than creating a new experience
Have marketing and advertising got a role to play in developing a new social capitalism

Remember you can e-mail me at anna@theengagingbrand.com , join me on twitter or leave a message at The Engaging Brand Fan Page or even join me on Google+ for a huddle!

Show 353 - How to Innovate You

Anna Farmery — Fri, 30 Sep 2011 08:04:51 -0400

The Engaging Brand leadership and marketing podcast is ready this week with Jeff Degraff and Anna Farmery

They talk about

Innovation is not a thing - its about relational improvement
The problem with defining innovation
How to be curious in everyday life and an example of curiosity whilst travelling
How to purposefully seek out people who don't agree with you
It is not about talking about dreams but how you can achieve your dreams
How it is better to pick 20% of your life rather than 100%
The business concept of finding new ways to try new things
Is there a difference between innovators and innovating

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. Or leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle!

Show 352 - Creating Customer Value on the Digital Frontier

Anna Farmery — Fri, 23 Sep 2011 08:19:48 -0400

The Engaging Brand marketing podcast invites Joe Pine who specializes in helping people see the world of business differently to join Anna Farmery.

They talk about

What is infinite possibiliy?
How experiences can be a mix of reality, virtual worlds and a scale all the way between....for instance augmented reality such as navigation systems.
How the boundaries between the real and the virtual world are blurring and what that means for marketing and innovation.
The experience economy needs emotional engagement but now you can engage spiritually and digitally through digital technology.
The real world has matter,time, space....the virtual no matter, no time and no space.....how the digital economy is not seeing the two as distinct but as merging.
How this is the new Starbucks....the 3rd space!
How the 3rd space...is encouraging people to create belief just like a story. A story is a fantasy, created by the reader and believed by them. Digital is the same.
How to create something that is impossible in the real world - to excite people in their imagination.
Consumers don't have enough time in the real world...so how do we create time?
How it is important to think about the evolution to digital. It doesn't have to be a big bang approach....it can be a slider approach.
How mass customisation can work - through modularity.
The importance of a timeless people
How games can change people and their behaviour

Show 351 - Climbing Your Own Kilimanjaro

Anna Farmery — Fri, 16 Sep 2011 10:22:52 -0400

Herta von Stiegel, leader in international finance for 25 years at Citibank, JP Morgan and AIG, joins Anna Farmery to talk about how she climbed Mount Kilamanjaro and how it inspired The Mountain Within

How you handle failure
What is the difference between great perseverance and recognising when to give up!
What makes a person move from having a dream to turning that dream into reality?
What is your calling?
The importance of 'unspectacular' preparation in spectacular success!
The harder you work at the preparation the more you know if it is the right idea.
Do we unexpect things or do we not to recognise some of the risks?

If you have feedback for me on the show please e-mail me at anna@theengagingbrand.com or join me on twitter. Or leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle!

Show 350 - How to Promote your Book

Anna Farmery — Fri, 09 Sep 2011 10:48:49 -0400

Show 350 of The Engaging Brand leadership and marketing podcast is ready just for you.

Patricia Fry joins Anna Farmery to talk about how to promote your book and the challenges which a budding author may face today.

Is the book the new business card?
Is being a successful author about great content or the personality of the author promoting it?
Is it easier or harder to promote with social media - many tools to promote or self publish but easier means more authors?
How 76% of books fail - defined as sells less than 100 copies and why...
How successful promotion is based on knowing and writing for your audience
Should you write for a publisher or the end consumer.
Is it about quality or quantitiy of promotions and the importance of your personal brand, your platform.
Promotion through libraries, corporate offices and community auctions.
Is there one thing that makes a book great.

You can e-mail me at anna@theengagingbrand.com or join me on twitter. Or leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle!

Show 349 - Marketing Short Cuts!

Anna Farmery — Fri, 02 Sep 2011 11:00:00 -0400

Show 349 of The Engaging Brand leadership and marketing podcast is ready with an interview with Patrick Schwerdtfeger, author of "Marketing Shortcuts for the Self-Employed" (gifts from Patrick on that link!)

Patrick joins Anna Farmery to talk about how to create a fantastic online prescence whilst working less than your competitors!

How to be effective on the web, not just on the web!
The importance of video and visual content
Do you know why you are remarkable?
Attention span is getting shorter - you need to adjust your social media
Help people look clever...give them perceived value.
Are you thinking of the problem or the solution?
2 ways to create viral visual content.
How do you get customers to particate online
Create customer stories to show why YOUR BRAND is remarkable.
Tips on how to stand out from the social media crowd.
The need to fail and the need for trial and error...but fail quickly!
The importance of repurposing content

Thoughts on the show? Then e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle!