The Engaging Brand

Show 384 - Inside Mobile Marketing

Anna Farmery — Sun, 13 May 2012 09:50:10 -0400

This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, sees Alex Meisl joining Anna Farmery to discuss

What is mobile marketing?
What actually is mobile advertising?
What is the difference between marketing to the different devices?
The concept of mobile shopping
How 80% of advertisers do not have a mobile site - staggering google mobile website data? Check out GoMo from Google
How to make a mobile website
How a mobile website is about access, mobile apps are for loyalty and engagement, then how mobile CRM is about creating the marketing conversation.
SMS marketing and how NOT to engage a customer!
3 Step approach to mobile marketing - identify, anticipate and satisfy.
The future of mobile marketing? What are the next steps beyond mobile apps?

Remember you can email Alex with any questions

Remember as well you can email me, anna@theengagingbrand.com, join me on twitter, at The Engaging Brand Fan Page or join me on to discuss it on Google+

Show 383 - Likeonomics - Marketing with Humanity

Anna Farmery — Thu, 03 May 2012 10:10:53 -0400

Rohit Bhargava joins Anna Farmery to discuss LIKEONOMICS on this week's The Engaging Brand podcast which covers social media, business ideas and brand marketing tips.

How likeability is an ability to be liked....so how do you ensure it gets translated into being liked?
The likeability gap - how its others that determine whether you are liked or not.
How often likeability is not about being perfect...do we aim to be too perfect?
The importance of a screw up in social marketing!
Has 'like' become a commodity or currency on the social web?
How likeonomics is based on T.R.U.T.H
Is it harder to be truthful when there is little market differentiation?
Is truth possible when it is so subjective?
How marketing too often tries to trigger belief rather than triggering action.
How there is a time element to relevance.....in marketing.
The likeonomics presentation

Remember you can email me, anna@theengagingbrand.com, join me on twitter or join me on to discuss it on Google+

Show 382 - Calculating return on social influence

Anna Farmery — Fri, 27 Apr 2012 08:08:33 -0400

The Engaging Brand podcast covering social media, business ideas and brand marketing tips, this week ....

Mark W Schaefer - included Forbes magazine “Power 50″ social media influencers of the world, of Business Grow joins Anna Farmery to discuss

Is it harder...to be a citizen influencer today in social media?
How to influence your social score and is that good or bad!
How you can't buck influence scoring in the long term
Are we moving from return on influence to positive impressions? What is your social ROI?
How we moved from cost of impression to revenue from impression?
Why should we join Klout? Indeed why not join Klout!

You can email me - anna@theengagingbrand.com, join me on twitter, The Engaging Brand Fan Page or join me on to discuss it on Google+

Show 381 - The Art of Search Optimisation

Anna Farmery — Thu, 19 Apr 2012 11:27:10 -0400

This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.

Eric Enge joins Anna Farmery to discuss The Art of SEO

What SEO is not!
What is the art of great search engine optimisation?
Is SEO optimisation a science or an art?
How search engine optimsation and internet marketing depends on great planning, research and measurement...not just the seo in itself.
How to plan business websites for great search engine optimisation
Search engine optimizing vs optimising for a consumer's Google search
What is vertical search?
How to rank highly for local search for business local
How good are the free search engine tools such as Google Adwords Keyword Tool and Google Webmaster Tools
How to write for search engine optimisation - should you incorporate 1, 2, 3, 4, 5+ keyword terms?

Remember you can email me, anna@theengagingbrand.com, join me on twitter, discuss it on Google+

Show 380 - Critique on the Effect of Social Media

Anna Farmery — Wed, 11 Apr 2012 08:48:18 -0400

How once the internet changed the world, now the world is changing the internet
Asking - yes, we look at the uses of social media BUT do we look at the effect of social media on society
How can you research today with ever changing business ideas?
Is time an excuse not to try and understand the impact of social media on the world?
How mobile technology is changing everyday life - the real time aspect of life.
How living in real time, loses our ability to critique our work and our lives.
How we use Google to do our thinking for us! Does that make us start to group think, is there a risk that we all think the same?
Is Google being a monopoly a good or a bad thing?
Is Google becoming a human filter?
The dichotomy of the Internet giving everyone a voice versus how the internet creates similarity.
Are we losing the emotion from history - are we losing human filtering?

Remember let me know your thoughts - anna@theengagingbrand.com, on twitter, or join me on to discuss it on Google+

Show 379 - What is crowdsourcing and crowdfunding?

Anna Farmery — Mon, 02 Apr 2012 11:44:59 -0400

Anna Farmery presents The Engaging Brand podcast covering social media, business ideas and brand marketing tips.

This week David Bratvold is joining me from the website Daily Crowdsource.....to give us a fabulous insight into the power of crowds.

We discuss

What is crowdfunding?
How easy is it to get business loans crowdfunded?
Is crowd funding just for small business and individuals?
What is the difference between crowd sourcing and crowd funding?
What will ensure crowdsourcing will be here to stay as a business tool?
How crowdfunding can be used for resesarch and also non profit organisations - note FundaGeek
Is this the next step in an evolution to social business from social media?
Is crowdfunding increasing the responsibility felt by the leaders to the investors?
Is there an investment risk for the crowd?
Is crowdsourcing at more risk of fraud or less risk of fraud?
Can crowdsouring be used as a customer loyalty scheme
The umbrella of crowdfunding - here is the image from Daily Crowdsource

Remember you can e-mail me at anna@theengagingbrand.com or join me on twitter, or join me on to discuss it on Google+ - always great to hear from you.

Show 378 - Content Marketing with Cartoons

Anna Farmery — Fri, 23 Mar 2012 12:28:18 -0400

The Engaging Brand podcast - 5 times nominated best podcast for business - is ready this week, covering social media, business ideas and brand marketing tips.

Tom Fishburne - the marketoonist joins me - Anna Farmery to discuss

Social media marketing using cartoon drawings
What is content marketing and how cartoons are a mix of fun and insight.
The balance of the signature of the cartoonmaker and the brand.
Can drawing cartoons be used for serious messages?
Why cartoonmakers put the punchline on the right
How to draw cartoons in brand marketing that tell a story in one visual image.
Are cartoonmakers trying to tell a story or provide a catalyst for me to tell the my own story.
Is the cartoon a social object or a vehicle for a social object per Hugh Macleod?
If brand marketers don't know their social object could the cartoon replace it?
Thoughts on why pinterest is succeeding

Show 377 - How to make your brand reach the next billion

Anna Farmery — Mon, 19 Mar 2012 08:11:00 -0400

This weeks The Engaging Brand podcast is ready - covering social media, managment skills and marketing tips.

Jana's CEO, Nathan Eagle joins Anna Farmery to discuss marketing tips through mobile marketing to the emerging markets

The opportunities in emerging market trade.
What are emerging markets?
Are we talking about marketing opportunities of existing products or localisation of services and localization of products?
Are differences in markets purely cultural?
How do you approach brand strategy and social marketing in emerging markets?
Role of mobile marketing and why mobile marketing is changing how we connect
SMS marketing through free air time.
Does rewarding people for filling out customer surveys affect the results
How word of mouth marketing spreads the free air time
How to deliver discounts to targeted consumers in emerging markets

You can email Nathan by using this nathan@jana.com

Remember love to hear your comments so e-mail me - anna@theengagingbrand.com, join me on twitter, The Engaging Brand Fan Page or join me on to discuss the show on Google+

Show 376 - What is Customer Satisfaction

Anna Farmery — Sun, 11 Mar 2012 07:27:13 -0400

This weeks The Engaging Brand podcast is ready! - The free audio podcast for business covering social media, managment and marketing.

Larry Freed joins Anna Farmery to discuss how to measure the customer satisfaction and talks about

Can we measure the future?
What is the definition of data and what we should understand about the types of data
Data mining and big data are growing concepts but having more data is not the aim...it is having the right data.
The idea of the multi channel society and how to measure customer satisfaction across the channels
How to survey customer satisfaction - is stickiness the right measure when they could be their for research or to buy?
How to understand site traffic
Concept of key performance indicators vs key success indicators which predict the future
Should you build a site to be easy to research more than to buy, to increase conversion rates?

Don't forget to stop by www.theengagingbrand.com and let me know what you think!

Show 375 - How to Influence By Word of Mouth

Anna Farmery — Mon, 05 Mar 2012 07:33:46 -0500

The Engaging Brand podcast for business covering social media, managment and marketing invites Stan Phelps to join Anna Farmery to discuss how small things create big impressions

They discuss

The difference between Seth Godin's purple cow and Stan's purple goldfish
Why a goldfish? What are the factors for business success which can be created by word of mouth?
Standing out in a sea of sameness by word of marketing based on experience
How to create a brand signature to drive word of mouth through the customer experience
What is customer experience? How it is not a process but a culture.
How the little extras are an investment rather than a cost so measure the return on investment!
How to develop extras based on either high value or low maintenance to create good customer service.
What is good customer service? The concept of linking to the community.

Any thoughts? Then e-mail me at anna@theengagingbrand.com, join me on twitter, or join me on to discuss it on Google+

Show 374 - Why Your Business Hides a Myth

Anna Farmery — Sun, 26 Feb 2012 07:50:56 -0500

The best free audio podcast for business covering social media, managment and marketing invites Bob Frisch to join host Anna Farmery to discuss his different approach to business decision making from Who's in the Room.

This show is sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

How the organisation chart hides a myth.
Why the size of the business doesn't matter with decision making
Is a small team for decision making good or bad for the organisations?
The need for decision making models
The true meeting management that works
The management skill of knowing who to listen to, before group decision making
Motivation of employees through understanding the decision making process

Remember you can email me at anna@theengagingbrand.com, join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+. I love to hear from listeners!

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Show 373 - Hiring For Attitude

Anna Farmery — Fri, 17 Feb 2012 04:54:07 -0500

The Engaging Brand business and marketing podcast is sponsored by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

Mark Murphy of Leadership IQ joins Anna Farmery to discuss Hiring for Attitude. Today Anna asks Mark

What is the definition of great people, of a great hire?
The top 2 reasons why people fail in their new roles.
Is it easier or harder to find good people during high unemployment?
How to choose the right person for your culture - and the culture that you have not what you want!
How different cultures in different parts of the company can work - how to determine the right person.
How to develop good interview questions
Why you shouldn't ask questions such as 'Tell me about yourself', or 'Tell me about a conflict with a co-worker and how you resolved it'
How the 4 step process can be used for the interviewee to differentiate themselves from other job seekers on job interview questions
What an interviewee can tell from your general interview questions

Would love to hear your comments so e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

And remember to tell your friends about the best business show out there :)

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Show 372 - Effect of 3D Printing on Marketing and Business

Anna Farmery — Fri, 10 Feb 2012 09:03:55 -0500

The Engaging Brand business and marketing podcast, sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

Today Paul Armand from Inition joins Anna Farmery to discuss the growing concept of 3D printing

What is 3D printing and what can it achieve now
Are there boundaries to what you can print out in 3D
How close are we to replacing production lines with 3D printers
Is 3D printing in the future for individuals or for company production
The effect on society of being able to produce kidneys, replica's etc and how do we ensure it is used for the good of mankind
The importance of sustainabilty with the growth of 3D printing
How you can scan a photo and create a 3D model
Are 3D technologies about augmenting reality or making the virtual real?
How 3D is about creating an experience
How marketing may use 3D printing

Don't forget you can e-mail me at anna@theengagingbrand.com, join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

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Show 371 - Little Black Book of Innovation

Anna Farmery — Fri, 03 Feb 2012 06:03:10 -0500

Show 371 of The Engaging Brand business and marketing podcast is ready and talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

Scott Anthony joins Anna Farmery to discuss The Little Black Book of Innovation

The paradox of innovation - the optimism of the word and yet the stress it causes
How to look at innovation
The idea of "thunk' value
How we all have to find our inner salesperson
Is outsourcing market research a bad idea?
Thoughts on how market research is limited
How pace is a key ingredient of innovation
Breaking innovation into discovering opportunities, blueprinting the ideas, assessing/testing the ideas and moving forward
The difficulty in translating research into an idea
How to avoid making a simple idea, complex
How to test the idea without just validating your thoughts
Remember innovation needs to follow through to your internal process and business model

Feel free to share your thoughts - e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

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Show 370 - Innovation the Steve Jobs Way

Anna Farmery — Sun, 29 Jan 2012 10:30:00 -0500

The Engaging Brand business and marketing podcast is here talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

Peter Sander joins Anna Farmery to discuss

Why did the world need Steve Jobs?
The concept of 'real artists ship'
Why most businesses look at leadership as a process?
Why the tyrannical side of Steve Jobs
How to create a consensus of vision rather than a consensus decision
How inventions are only innovation when they are marketable
The concept of deep needs
Look underneath the surface of customer needs
Looking at the boundaries, fringes of the market and make that mainstream!
The juxtaposition of a being a detailed visionary
How the Apple presentations showed his love for his product - and if you are not in love how is anyone else going to be?
How the Apple presentation was as much for the internal communication as the external audience

Remember to e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

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Show 369 - What is your business genome?

Anna Farmery — Mon, 23 Jan 2012 13:18:09 -0500

The Engaging Brand business and marketing podcast is sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

Andrea Kates joins Anna Farmery to discuss

Why you should be finding your next...rather than looking at the past, in business
What is the business genome?
Is there one business genome or a collective genome based on the leadership.
Why you should take a fresh look rather purely rely on the data.
How to look outside your industry for new ideas
4 steps of developing the business genome - sort, match, hybridise, adapt and thrive
Why you should use your hunches rather than always data.
How do you ensure that you match what your business genome should be rather than what you want it to be?
Are there a risks from new thinking as well as opportunities?
Is the secret sauce relevant across products rather than the product itself?
What are the elements of your business genome?
Take the diagnostic test online to find your next?
How you turn from looking back to looking forward - trendability is the most important factor!

Remember you can e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

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Show 368 - The Social Organisation

Anna Farmery — Fri, 13 Jan 2012 06:17:44 -0500

Mark P. McDonald joins Anna Farmery to discuss the The Social Organisation

How do you take social media energy inside your organisation to make it a great place to work
Should you build the energy inside the organisation and take it out, or take the energy from outside and bring that to the culture?
The three interlocking circles - and how mass collaboration interlocks not social media itself.
How do you set a roadmap for collaboration? Is that a paradox...shouldn't the crowd determine it?
How do you encourage mass collaboration and yet still come to one decision which might not please all?
The No-Grow decision model
6 Models of attitude - how to go from flippant to formulating
The Facebook page - The Social Organisation
Take the self assessment to see if you are ready for The Social Organisation

Remember you can e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

Don't forget to try Mozy Pro backup and keep your data safe!

Show 367 - The Power of Foursquare

Anna Farmery — Fri, 06 Jan 2012 14:22:16 -0500

What is Foursquare?
How Foursquare is a fun, gaming app - a search engine that brings you tips and offers!
Do you need a place for Foursquare to be relevant to your business?
How Foursquare is not marketing - it is taking the pulse of your customer
Ideas for business with Foursquare
Is Foursquare wait marketing
How Foursquare fulfills the intrinsic and extrinsic needs of a consumer
How Foursquare does not have to be about pure promotions
How Jimmy Choo showed the sales increase with Foursquare
How Jimmy Choo had people chasing a shoe around London!
How Foursquare can benefit small business - it is true niche marketing within your location.
The first thing to do to if you want to find the power of foursquare

You can e-mail me at anna@theengagingbrand.com, join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+

Show 366 - What to ask the person in the mirror

Anna Farmery — Fri, 30 Dec 2011 09:51:06 -0500

The Engaging Brand business and marketing podcast is sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

(I have used Mozy Pro ever since speaking to Terence Craig on Show 358 about Privacy and Big Data!)

Robert S. Kaplan joins Anna Farmery discussing

How leadership is about how we deal with uncertainty
The relationship of vision and a roadmap of how to achieve your vision
3 Things Leaders must do
The importance of not just asking the critical question but when to ask it
Why you should separate the what to do from how to do it
2 Reasons why we don't manage our time properly and how to fix it for 2012!
Do we have enough role models...and why that is important to business

Remember you can e-mail me at anna@theengagingbrand.com, join me on twitter, The Engaging Brand Fan Page or Google+

Don't forget to try Mozy Pro backup and keep your data safe!

Show 365 - Understanding Michael Porter

Anna Farmery — Wed, 21 Dec 2011 10:30:03 -0500

Joan Magretta, joins Anna Farmery on Show 364 of The Engaging Brand business and marketing podcast to talk about Understanding Michael Porter

Why Michael Porter's work on strategy is much more accessible than you think!
How the ethos of Porter's work on strategy is not about what to do, it is about a framework which is accessible by every company.
How companies should compete on how to be unique not be the best!
How we are afraid of being unique - which causes the trap of imitation.
How to keep the uniqueness as your grow your business
The problem of SWOT analysis
How Porter would use Five Forces to create strategy
How industries can learn from who your competitors could be, not just who they are.....in order to create value.
Is niche and small as dangerous as attempting to be big and global?

You can always e-mail me at anna@theengagingbrand.com, join me on twitter or The Engaging Brand Fan Page and even join me on to discuss it on Google+ where we may get some of the authors involved!

Show 364 - Saving Capitalism from Short Termism

Anna Farmery — Fri, 16 Dec 2011 13:01:21 -0500

Show 364 of The Engaging Brand business and marketing podcast is here talking about social media and marketing.

Al Rappaport, a pioneer in developing the principles of values-based management and is an acknowledged authority on how to make long-term shareholder value joins Anna Farmery to talk about Saving Capitalism from Short-Termism.

We discuss

Is capitalism worth saving?
Is short-termism a cause or sympton?
The effect of a decline in owner-managed businesses.
In reality have we always been a polarised society for wealth?
Are we a better society now?
What will turn the tide of short termism?
How should we measure long term value?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+ where we may get some of the authors involved!

Show 363 - Have you Higher Ambition?

Anna Farmery — Fri, 09 Dec 2011 05:47:24 -0500

The Engaging Brand business and marketing podcast, here just for you talking about social media and marketing.

This week "Sponsored By: Content Equals Money where content marketing equals conversions."

Tobias Fredberg, Associate Professor of Management at Chalmers University and author of July 2008 Harvard Business Review article, “The Uncompromising Leader” , joins Anna Farmery to talk about Higher Ambition his latest business book on leadership.

Anna AND Tobias talk about

Ambition has historically been seen as an intrinsic part of leadership but is it now an intrinsic part of employees to demand it?
Is leadership less attractive in modern business?
Is leadership more demanding or are leaders lacking the skills needed in a more transparent, social world.
Leading through social value - synthesising social benefits rather than having social and financial competing with each other
How one bank - Standard Chartered - has social value as its core strategy - has that helped them ride the banking storm?
How long tenure helps diffuse strategic intiatives?
Is it possible to change a culture or do you need new blood?
Why do leaders find it so difficult to do simple things like listening?

Remember you can e-mail anna@theengagingbrand.com, join me on twitter, or The Engaging Brand Fan Page and also now join me on to discuss it on Google+ .

Show 362 - IBM Research on Marketing and Social Media

Anna Farmery — Fri, 02 Dec 2011 08:29:03 -0500

Show 361 of The Engaging Brand leadership and marketing podcast is live and this week is "Sponsored By: Content Equals Money where content marketing equals conversions."

Elaine Fletcher of IBM joins Anna Farmery to talk about their global research of 1,734 CMOs, spanning 19 industries and 64 countries and called From Stretched to Strengthened. A look at the state of social media and marketing...and if you want to know more then email her at elaine.fletcher@uk.ibm.com

The 4 factors (or headaches!) facing marketing today
How the generation gap is affecting technological progress
How you serve 7 billion consumers individually
Why and how people analyse data but don't track what the consumer is saying about them on blogs, review sites etc
What is the complexity gap and how do we close it?
How filtering of data could be a business opportunity
Is it surprising that after 10 years of social media we are still unprepared?

Remember you can e-mail me at anna@theengagingbrand.com, join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+ where we may get some of the authors involved! - I would love to hear from you.

Show 361 - Thinking About Digital Legacy

Anna Farmery — Fri, 25 Nov 2011 08:57:38 -0500

The Engaging Brand leadership and marketing podcast is ready with Richard Banks of Microsoft Research joining Anna Farmery to talk about The Future of Looking Back. A fascinating insight into digital legacies.

The nature and differences of keeping 'physical things' and saving 'digital things'
How the ability to save everything digitally is removing the need for filtering of memories, of items you want to keep in your life.
How do you save the sentiment attached to the items - do we need to find a way of digitally saving sentiment?
The idea of the backup box - to capture your life as an ongoing project.
Don't underestimate the value of a tweet, the value of a mundane diary entry....in the future, looking back.
The ethical and moral aspects of backing up our digital lives.
How research shows how we are changing our ideas about what we own in the digital world
How the digital world is now incorporating 3D models and even senses. Does this mean that our physical and virtual worlds are merging
The moral dilemma of 3D printing of deceased people - in the future!
Can we trust the internet with our memories and our digital files - when companies come and go?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com, join me on twitter, leave a messagen the The Engaging Brand Fan Page or discuss it on Google+

Show 360 - Brand Champions

Anna Farmery — Fri, 18 Nov 2011 11:26:43 -0500

Ian Buckingham joins Anna Farmery to talk about the Brand Champions on this

weeks The Engaging Brand leadership and marketing podcast. They discuss

Can you create brand champions or do you create a culture to foster brand champions?
Do you treat employees as customers? Do you market to your employees? Does internal marketing work?
The role of leadership and of management in employee engagement.
Who are the MOST important people in any business?
How brand champions should not be agents of PR
How to evolve a brand champion culture
What are the characteristics of brand champions
Practical steps to create brand champion conditions

Remember you can e-mail me at anna@theengagingbrand.com,join me on twitter, leave a message at The Engaging Brand Fan Page or come and discuss the show on Google+