The Engaging Brand

Jack Nadel, now late into his 80's and has just written a book to share his business wisdom called Use what you have to get what you want. I invited him to join me, Anna Farmery on The Engaging Brand podcast to talk about his wonderful business lessons, a true honour and if you want to know more check out Ideas That Mean Business.

We talk about

• How business is emotive and how you need to absorb business lessons in your 'gut'
• How you turn learning into action
• Idea - find a need and fill it
• How business concepts have changed -or not - over 70 years
• Idea of selling it before you can make the product
• Idea of NOT falling in love with your product
• How perceived value is what sells but real value is what repeats
• Idea - your decision will not change the course of history, lighten up!
• How your business life is not work but a learning experience
• How naivety can give you your entrepreneurial freedom

E-mail me at anna@theengagingbrand.com or join me on twitter.