The Engaging Brand

Show 503 - Maximising E-learning for Marketing


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The Engaging Brand

Anna Farmery


Description: The Engaging Brand hosted by Anna Farmery

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Show 503 - Maximising E-learning for Marketing

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E-learning is on the rise but how do we make the most of this new channel for marketing purposes from the guys at
  • How e-learning is growing as both a marketing and training tool.
  • The challenges of taking an offline process, online.
  • How to add personality to the e-learning experience.
  • Development of an e-learning experience
  • How do you add energy to an e-learning experience
  • How e-learning can be used for lead generation.
  • How external e-learning offers are a valuable employee training tool.
  • How to create a story to tell for your e-learning course.
  • The balance of time investment between concept and testing.
  • What are the lessons that Duarte have learned for next time.

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Guest Book

From: George Budwick – June 28,2010 at 1:44 pm

Thank you for offering your free pod casts. I enjoy listening during my lunch. Keep it up.

From: John Dickering – November 18,2011 at 4:31 pm

SHOW 360 Guest sounds very waffley.
He knocks internal marketing and cascade but I didn't get a sense of what the alternative is?

From: Anna – November 18,2011 at 6:18 pm

John - sorry that this interview didn't hit the spot for you, hope that you usually enjoy the show...

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