Award winning reporter and author, David Ropeik joins Anna Farmery on The Engaging Brand podcast to talk about How Risky is it, Really? There is also a quiz on the site you can take about your response to risk! Is risk logical? How should we judge risk? How we can never have perfect knowledge of facts. Is there a short term vs long term factor in how we assess risk? Can brands trigger emotional connection through the use of fear? Are we too passive in how we think about risk? Do we assess risk through group-think? How do we reflect our cultural background in how we assess risk? Don't forget to subscribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.