The Engaging Brand

The Engaging Brand
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Anna Farmery

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Show's Description

Trends and Insights Into Marketing and Leadership

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Show #283 - Social Media and Customer Retention

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  • Motivation behind flip the channel
  • How retaining the customer should be at the core of your business strategy
  • The need to fuse word of mouth and customer service
  • Technology should bring out the humanity of your company
  • The real role of social media - customer retention
  • How to scale from 150 to 150,000 "friends" of the brand
  • Difference between customer service and servicing the customer
  • Is the business the social object or the process of buying?
  • Don't take employees for granted

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Last 5 Posts

Show 282 - How to manage your energy through thoughts

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This marketing podcast is brought by our sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.

We discuss

What is energy of thought?

Are thoughts contagious?

How you can manage your thought process...

Show 281 - The Google Way

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Why is there a fascination with Google?

How Google can be seen as non comformist

The idea of a gift exchange economic model...

Show 280 - The Challenges of B2B Marketing

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Is Business to business marketing different to business to consumer?

Is B2B marketing easier?

The subjectivity of a marketing strategy...

Show #279 - Jack Trout on Marketing

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Do people overcomplicate marketing?

What Jack means by repositioning?

How to evolve your marketing brand over time.

How to recognise a marketing strategy going wrong...

Show #278 - How to be a great public speaker

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How do you define the role of a public speaker

How speaking is "intimacy of the mind"

The process of creating a great speech

How to combat nerves when speaking

How to write a good presentation

How to find a rythmn

The development of Obama as a speaker...

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