The Engaging Brand

Show 509 - Design Thinking Behind Well Designed Products

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The Engaging Brand

Anna Farmery

Leeds,UK

Description: The Engaging Brand hosted by Anna Farmery

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Show 509 - Design Thinking Behind Well Designed Products

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What is the best design thinking process to create a well designed product through the eyes of the consumer?
  • Is design misunderstood?
  • Why is design thinking changing and what has caused it?
  • How great design thinking looks at utility not just the artefact.
  • The 4 step design thinking process.
  • How to find out what product you truly create and what market you are in.
  • How insight should not be reenforcement of your thinking?
  • How to use behavioural research to understand the utility element behind a well designed product.

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Guest Book

From: George Budwick – June 28,2010 at 1:44 pm

Thank you for offering your free pod casts. I enjoy listening during my lunch. Keep it up.

From: John Dickering – November 18,2011 at 4:31 pm

SHOW 360 Guest sounds very waffley.
He knocks internal marketing and cascade but I didn't get a sense of what the alternative is?

From: Anna – November 18,2011 at 6:18 pm

John - sorry that this interview didn't hit the spot for you, hope that you usually enjoy the show...