The Engaging Brand

Show 301 - How Risky is Risk

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The Engaging Brand

Anna Farmery

Leeds,UK

Description: Trends and Insights Into Marketing and Leadership

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Show 301 - How Risky is Risk

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Award winning reporter and author, David Ropeik joins Anna Farmery on The Engaging Brand podcast to talk about How Risky is it, Really? There is also a quiz on the site you can take about your response to risk! Is risk logical? How should we judge risk? How we can never have perfect knowledge of facts. Is there a short term vs long term factor in how we assess risk? Can brands trigger emotional connection through the use of fear? Are we too passive in how we think about risk? Do we assess risk through group-think? How do we reflect our cultural background in how we assess risk? Don't forget to subscribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

Last 5 Posts

Show 300 - Facebook Marketing

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rows="16" id="podcast_desc" class="mceEditor" >We talk about



What is Facebook from a business point of view?

Are people really thinking about brands when socially networking?

3 ways to use Facebook for brands and businesses

How do I decide my Facebook strategy?...

Show 299 - The 24 Hour Customer

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We joins me on The Engaging Brand podcast to talk about

How to create content for the time starved consumer

Time is not money, it is much more important than that!

The time value trade off

How 45% of our behavior is unthinking...

Show 298 - How our Brain... Buys

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We talk about

How emotional engagement is a prerequisite for the brain to understand your message.

Are brains different or is it our experiences that affect our behavior?

How to engage a man's and a woman's brain in marketing.

How the brain has evolved for decision making...

Show 297 - Dave Ulrich on Why of Work

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Dave Ulrich talks about

How meaning has 2 facets - inherent value and market value.

Is meaning real or mind manipulation?

Why it is a terrible thing to waste a crisis!

Why a friend is not always the best source of advice for growth.

How to use social media to learn and grow...

Show 296 - Inspiring Resilience

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The free tool

i-resilience can be found by clicking this link

and looks at adaptability, purposefulness, social support and confidence - well worth checking out (Well it is free!)

The correlation between resilience and support.

Is resilience a positive or negative personal attribute?...

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