The Engaging Brand

The podcast discusses...

• Creating The Customer Experience
• How we all need to declutter.....from our minds, shelves, product listings, packaging!
• How to sell by designing a store not to make a sale...but to enrich a life and create a shopping experience.
• How the genius bar and one to one programs are about creating customer loyalty.....but its not upselling, it is about creating an ongoing retail experience.
• How to create customer loyalty
• The Wiggly Wigglers Floristry example of making my day...by fulfilling unexpressed wishes
• The science of listening to customers.
• How to get people to interact with the product.....to get people to feel what it is like to own it.
• The concept of Fearless Feedback - ask did i create a customer for life....not a sale.
• The importance of being able to multitask with various customers
• Don't forget to reset the customer clock......
• How it takes 450 hrs to produce a Steve Jobs 20 mins presentation
• The concept of making a script to reinforce the branding message

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter,  The Engaging Brand Fan Page Google+