The Engaging Brand

The Engaging Brand
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Anna Farmery

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Trends and Insights Into Marketing and Leadership

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Show 246 - Lessons From Fast Company Founder

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 An interview with Alan Webber the founder of Fast Company and who has just written a fabulous new business book called Rules of Thumb.

On this podcast we talk about

  • How Alan Webber saw the Fast Company experience
  • How there are teachers everywhere in the world
  • Learn to see the world through the eyes of the consumer
  • What business can learn from the film industry
  • Creating a company of friends
  • How you need to reframe the picture for the consumer
  • The importance of relational thinking

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Last 5 Posts

Show #245 - How to make work optional

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n interview with Frank Armstrong of Investor Solutions who has written about the retiremenet challenge and talks us through how to gain financial independence. His site Sink Swim is a wealth of tools to help you plan for your future. In this interview we talk about

What is the retirement challenge?...

Show #244 - Make Your Customers Stick

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An interview with Jim Champy,

one of the leading modern management and business thinkers. Also worth

checking out a previous podcast interview I did with Jim on How to Gain Competitive Advantage. We talk about concepts in his new business book Inspire!...

Show #243 - Creating an Innocent Brand Pt2

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The first part about building the innocent brand  was published earlier this week and this second part of the podcast interview covers the social media aspects of brand building

How did Innocent Drinks approach social media?

How do Innocent approach customer feedback from social media?...

Show #242 - Creating an Innocent Brand Pt1

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Richard Reed of Innocent Drinks a truly inspirational entrepreneur, speaks about branding and social

media.

How does the brand stay innocent as the business grows?

Are there difficulties internally with a brand called innocent?...

Show #241- The Story of the Playboy Brand Pt2

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Today is the second part of the interview with Susan Gunelius about her research into a new book about the growth of the Playboy brand (The book is not out until Septemeber so don't tell anyone about the podcast!) and how Hugh Hefner created such a powerful global brand and marketing success. You ca...

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