The Engaging Brand

Show 323 - Brand Driven Innovation


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The Engaging Brand

Anna Farmery


Description: The Engaging Brand hosted by Anna Farmery

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Show 323 - Brand Driven Innovation

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The discussion covers

  • What is the difference between branding, design and innovation
  • Are the three concepts independent or co-dependent?
  • Are branding, design and innovation functional or intrinsic to the culture?
  • Are branding, innovation and design goals in themselves or should they be a by product or outcome of other goals?
  • Should we not even think about branding etc as they should be outcomes?
  • What is design thinking?
  • Balancing short term profitability with building the internal model of business driven innovation
  • What is touchpoint orchestration?
  • How the consumer experience should remain constant not the branding, innovation and design

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