The Engaging Brand

Show 294 - All about the Referral Engine


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The Engaging Brand

Anna Farmery


Description: The Engaging Brand hosted by Anna Farmery

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Show 294 - All about the Referral Engine

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We talk about  

  • The importance of belief in gaining referrals
  • How people ARE wired to refer your businessJohnjantsch
  • Has there been a change in how referrals work with social media?
  • The importance of valuing referrers -they are your volunteer salesforce!
  • How you need a talkable difference - and what is a talkable difference?
  • Is marketing on the web different? Do the 4 C's cross markets?
  • How people who are being referred are much more educated no sales patter!
  • How well educated customers on your brand are good news....they are already prospective customer and potentially premium payers

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