We talk about
The importance of belief in gaining referrals
How people ARE wired to refer your business
Has there been a change in how referrals work with social media?
The importance of valuing referrers -they are your volunteer
How you need a talkable difference - and what is a talkable
Is marketing on the web different? Do the 4 C's cross markets?
How people who are being referred are much more educated now....so
no sales patter!
How well educated customers on your brand are good news....they are
already prospective customer and potentially premium payers
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