The Engaging Brand

• Who is Generation X?
• Why generalize about the generations?
• How much do cultural differences play across the generations?
• How Gen X has never been the dominant part of the workforce?
• The role of money in motivation of your workforce
• How midlife is much longer now and therefore the implications
• Is it now "me" pressure rather than peer pressure?
• Are Generation X difficult to manage?
• How companies with employee engagement ...idiosyncratic.
• The concept of flow

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