The Engaging Brand

Today I talk with Sabrina Parsons, CEO of Palo Alto Software and blogger at Mummy CEO. Sabrina has a wealth of knowledge on advertising, marketing, and business development. If you have any specific questions for her then you can email her directly at sabrina@paloalto.com. I talk to her about

• Is there such a thing as marketing online?
• Have the marketing principles changed over time?
• What are the trends with online advertising?
• Why is the level of consumer analytics so important?
• Why small companies are challenging larger companies?
• Is there a difference between marketing and advertising?
• Is marketing owned by the brand or the consumer?
• How to stay focused when so many new marketing tools are appearing?
• Which trend do you see in advertising that companies need to address?
• The link between customer service and social media.

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