The Engaging Brand

The Engaging Brand
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Anna Farmery

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The Engaging Brand for leaders and managers who want a powerful personal leadership brand, improving their career prospects and building an employer brand to attract talent to their business

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Show #163 - The Science of Attracting Customers

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What an interview today - full of energetic advice!

I am talking to Jimmy Vee and Travis Miller who talk us through how to build a marketing campaign that attracts customers, based on their book Gravitational Marketing. They offer many free resources at the Gravitational Marketing site as well as a free starter pack at Start Attracting Customers which you should check out. We discuss

How important is it to understand your customer?

How can you target your customer?

What are the keys to successful marketing?

How can you create a viral marketing campaign?

Is it the product or the experience that is "spreadable"?

Practical marketing techniques to spread the brand message

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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