The Engaging Brand

Jeff Bander from EyeTrack Shop joins Anna Farmery on this leadership and marketing podcast to discuss

• Do men and women view websites differently?
• The similarity of how eyes move over a website.
• How women seem to go to what they are searching for
• How men seem to take in the full page
• Is there a difference between text and picture based web pages?
• Why text should be placed on the right hand side of a page.
• Why pictures should be placed centrally or on the left
• Why you want a Mona Lisa smile not a really happy smile on your pictures!
• The connection between portrait paintings and social media!
• How the way women search effects what they look for on the page.
• What smart marketers do to get the best reach
• Do eye tracking rules apply to Facebook page or other social networking sites as well as web pages
• How easy is it to use eye tracking on your website?

Any feedback? Would love to hear so e-mail me at anna@theengagingbrand.com or join me on twitter.