The Engaging Brand

Jonathan Copulsky joins Anna Farmery to talk about the idea of managing the brand risks, ideas from his book Brand Resilience.

• What is a ubiquitous brand?
• Do brands need to be more resilient?
• Is resilience possible for an inherently fragile subjective concept - a brand.
• What brands can learn from counter insurgency strategies.
• Do you need different people to hold the ground than to gain the ground?
• How to manage brand risk.
• Ways to embed brand intelligence in your company.
• How brand sabotage is often done unwittingly.
• Is brand measurement more subjective than objective?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.