Marketing legendShelly Lazarus has been described as one of the most powerful executives in advertising andnamedone of the Top 50 Business Women.One of amerehandful offemalegraduatesfrom Co

In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2022 marketing trends that are sure to impact marketers this year. Some fads have already faded, but

Its time for a rethink of the notion of brand community, says our guest Mark Schaefer. Instead of the transactional, customer self-service model so common today, marketers must build communities th

Since the pandemic, airlines and hotels have taken a huge kick to the stomach. But now, it seems they cant get out of their own way. Delays, poor service, and inadequate staffing, all in the face o

Michael McCathren, innovation lead at Chick-Fil-A, and author of a new book: 6Ps of Essential Innovation, is an expert on the innovation organization. In this episode, he shared with us specifics ab

Memberships, subscriptions, loyalty programs relationship marketing models of all sorts have long been a staple of the marketing toolbox. But why is Peloton in such deep trouble right now? And N

The uber-networker David Berkowitz answers our burning questions about search marketing and where its headed. Learn why paid search advertising is growing so quickly (hint: the proliferation of sma

The term Healthcare covers both the medical and the life sciences industries, and marketers in these fields enjoy all kinds of opportunities. Professionals are navigating the dynamics of an increa

In the marketing profession, we have depended on the Four Ps as foundational to business success. But is that still relevant today? Tune in and learn why Rick Spear says ignoring the Four Ps is like

Purpose is an important new way for brands to differentiate themselves in a competitive market. Our guest Diane Primo, CEO of the agency PurposeBrand, explained that a brands purpose must be authe