Why Tzeitel Haviland Makes Sense
"Tzeitel Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeitel Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:
Defining Programmatic Media (PM) Buying
PM machines versus people
What marketers should consider when developing a programmatic media strategy
Why programmatic media is the marriage of data and media
How PM takes out advertising waste
Programmatic media buying evolution
How marketers can strategize and implement PM
The importance of transparency
How data usage fits in our ecosystem