Our first WBMB guest who has a college degree in scent, Erika Shumate acknowledges that she was probably destined to become a perfumer. As a child she was always fascinated by and sensitive to smells and science, reminiscing that “I was the kid in 7th and 8th grade to go to the state science fair and try to get the blue ribbon. I was always doing experiments in my basement.” Loving how perfumery combines science and art, she started her fragrance brand to embrace both. She combined these passions with her business acumen, first putting in a few years working for a startup to learn about growing a business, watching the company go from 10 employees to 50 and seeing all the related challenges. How she used that experience to start Pinrose is a delightful and helpful story for any business, whether it’s starting, growing or humming along. Listen to the full episode.

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