Rochelle Weitzner, CEO and Founder of Pause Well-Aging, spent years as a C-level executive improving the bottom line of brands dedicated to the idea of anti-aging. Until one day, she experienced her first hot flash, and realized the beauty industry’s attitude as literally anti-age left her, and millions of women her age, underserved if not outright ignored. So at 50, she started a brand made for menopausal skin. In the process of doing so, she’s also created a platform for destigmatizing menopause and allowing women to age on their own terms.

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