We are talking about using technology for good and technology in the non-profit sector. Fay shares her experience in the industry and shares her valuable insights into the role social media plays into organizational agendas, how risk is being taken, and whether experimentation is embraced by others in the field. Challenges facing non-profits include incorporating online transacting for fundraising and diversifying communications methods for members. As an experienced social media strategist, Fay has learned over the years how to mobilize supporters, raise money, and move the media, the public, and decision makers to help nonprofits achieve real and lasting change.