Email Marketing and how to think about it. In this week's episode Sharon shoe-horns in some special numbers of her own and Ginette gets technical talking about background internet whizzy stuff. For some reason, tennis is discussed at length, although it underlines a point about success not being an accident. We cover mindset (for a change), the power of repetition, whether you're asking for feedback or praise, some tricksy tips for competitor analysis and being clear on your target audience. And in case you think we were all serious in this one, it's also the one where we make up our own sound effects, we decide that Jem could predict the next (men's) Football World Cup winners and how it's still all happening in Bournemouth (even though Sharon's doing her best to leave it out).