Lifestyles have changed since the “Great Pause,” and stamina is a big part of that. While event attendees used to be willing to be booked solid from sunup to sundown (and far beyond), that just doesn’

Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often thats all they are buzzwords. So for this episode of Trade Show Insights, I invit

When you hear the word sponsorship, what do you think of first? The welcome reception or tote bags or a gazillion banners hanging all around the convention center? Sure, thats what most shows d

When I ask exhibitors about their goals for a particular show, the most common answer is either brand awareness/visibility or generating leads. While these are valid reasons for exhibiting, theyre wh

Ever faced an exhibiting challenge like unreasonable costs and didnt know where to turn? Thats where The Exhibitor Advocate comes in! In this episode, Jessica Sibila shares what The Exhibitor Ad

At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space that connected with peoples emotions and created a feeling of excitement, intrigue or peacefulness. Whi

Shipping its often just one more item on the trade show to-do list, and not the focus of attention until something goes sideways. But lately with all the talk about a potential strike at UPS and

Its a situation no event organizer wants to face. But the team at RISKWORLD 2023 was forced to deal with the reality of an active shooter in the city, which put their crisis management plans to the t

Too many exhibitors think of lead gathering as simply a race to scan the most badges. Instead it should be the beginning of a system that guides a visitor in your booth along the path to becoming a va

Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. In this episode, me