Thriller Thursday

Thriller Thursday


Ken Atchity on the Apple e-books case and its impact on the book industry

April 04, 2013

More on the changing landscape in literature and publishing
Story Merchant Ken Atchity takes time out from working on the movie, "The Kennedy Detail" in Louisiana, to talk with Larry and Dave about the Apple price-fixing case and its potential and real impacts on traditional publishers and booksellers.

Ken's Story Merchant Books imprint is part of a major shift to digital publishing, requiring a different mindset and marketing strategy. Ken talks about his passion for stories and introducing new authors, and how Story Merchant Books offers the author higher payback and more control over the content than sales through traditional publishing channels.
Related:

The Apple Case information at DOJ
High stakes if Apple e-books antitrust case goes to trial