Once the Chief Marketing Officer for seven tech companies and the former CEO of an international marketing firm, Alyssa Dver started to ask herself why some people and certain brands have more confidence and therefore, more success than others. She decided to look to neuroscience for the answer and co-founded the American Confidence Institute.  Alyssa has authored six books including her latest:  Kickass Confidence:  Own Your Brain & Up Your Game.  What she has learned will astound you and might just help you harness your confidence and your success. #storybehindhersuccess  #mydoveproductions  #16LifeLessons