The AIDA (Attention, Interest, Desire & Action)  model is perhaps the best-known marketing model amongst non-marketers and it's based on ensuring our marketing messages capture attention, generate interest, create desire, and ultimately compel the customer to take action, for instance, to buy your product or service.

We at The Marketing Menu have taken AIDA on several steps further in light of the wonderful opportunities now that digital channels and social media particularly present us with today and created the 7 C's of Customer Communication.

This podcast will explain exactly what the 7 C's are and how you can apply them to your business marketing.