The Marketing Menu

The Marketing Menu


#040 How To Measure Your Marketing Effectiveness

September 26, 2018

To get your business and brand known, you need to promote what you do. You should know what your key messages are and which marketing tools you are using. But how do you know whether your activity is actually reaping any rewards?
In this week’s podcast, we look at some different ways of measuring whether your marketing is effective, including :

How to calculate Return on Investment
* The difference between Inbound and Outbound marketing
* Why knowing your Customer Lifetime Value can help you plan
* Net Promoter Score and how it can help you identify areas for improvement