The Franchise Manual Podcast

The Franchise Manual Podcast


Latest Episodes

Episode #36 - Branding Your Franchise
January 26, 2024

My Podner in this episode is Jordis Small and shes going to talk with us today about branding. Branding is a word that is used in many contexts and sometimes misused and misunderstood. Jordis promise

Episode #35 - The Challenges of Scaling to Over 50 Units
April 14, 2023

How to scale your franchise concept to over 50 units with Tom Wells

Episode #34 - New Franchisor Pitfalls
September 02, 2022

My Podner in this episode is Michael Peterson and hes going to talk with us today about the mistakes that new franchisors typically make during their first year of operation. Some of these mistakes c

Episode #33 - The Franchise Expo
April 13, 2022

My Podner in this episode is Tom Portesy and hes going to talk with us today about how to maximize the return on your investment at a franchise expo, how to avoid the pitfalls, and best practices tha

Episode #32 - Marketing to Prospective Franchisees
April 01, 2021

How to attract quality franchisee prospects with Jackie Hoegger

Episode #31 - The Franchise Operating Manual
December 04, 2020

What you need to know about a franchise operating manual

Episode #30 - Site Selection, Real Estate, and Build-Out
February 03, 2020

What every franchisor should teach their franchisees with Brendan Charles

Episode #29 - Creating Customer Loyalty
October 30, 2019

How to create, measure, and manage customer loyalty with Andy Erskine

Episode #28 - Generating Franchisee Leads
August 29, 2019

How to maximize franchisee lead sources with Red Boswell

Episode #27 - Franchising 101
July 25, 2019

All the basics that a new franchisor should know about franchising with Rob Vinson