The Franchise Manual Podcast
Latest Episodes
Episode #36 - Branding Your Franchise
My Podner in this episode is Jordis Small and shes going to talk with us today about branding. Branding is a word that is used in many contexts and sometimes misused and misunderstood. Jordis promise
Episode #35 - The Challenges of Scaling to Over 50 Units
How to scale your franchise concept to over 50 units with Tom Wells
Episode #34 - New Franchisor Pitfalls
My Podner in this episode is Michael Peterson and hes going to talk with us today about the mistakes that new franchisors typically make during their first year of operation. Some of these mistakes c
Episode #33 - The Franchise Expo
My Podner in this episode is Tom Portesy and hes going to talk with us today about how to maximize the return on your investment at a franchise expo, how to avoid the pitfalls, and best practices tha
Episode #32 - Marketing to Prospective Franchisees
How to attract quality franchisee prospects with Jackie Hoegger
Episode #31 - The Franchise Operating Manual
What you need to know about a franchise operating manual
Episode #30 - Site Selection, Real Estate, and Build-Out
What every franchisor should teach their franchisees with Brendan Charles
Episode #29 - Creating Customer Loyalty
How to create, measure, and manage customer loyalty with Andy Erskine
Episode #28 - Generating Franchisee Leads
How to maximize franchisee lead sources with Red Boswell
Episode #27 - Franchising 101
All the basics that a new franchisor should know about franchising with Rob Vinson