In this interview, Jane Friedman and I discuss the top publishing trends for 2016 and how you can make the most of the opportunities available.

In the intro I mention Amazon's embeddable Kindle previews, 24 Symbols partnership with Facebook, as well as updating on my personal news. As conference season starts soon, I'll be at Smarter Artist Summit, Digital Commerce Summit and London Book Fair.

The corporate sponsorship for this show pays for hosting and transcription. This podcast episode is sponsored by 99 Designs, where you can get all kinds of designs for your author business including book covers, merchandising, branding and business cards, illustrations and artwork and much more. You can get a Powerpack upgrade which gives your project more chance of getting noticed by going to: 99Designs.com/joanna

Jane Friedman has over 15 years experience in the book and magazine publishing industry, with expertise in digital media and the future of authorship. She teaches publishing at the University of Virginia and is an international speaker and author.

You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below.

You can read Jane's post on 2016 trends in publishing here which provides many of the links that we discuss

Why the rise of mobile reading is so important, both in the US and also in developing markets. How authors can get their books for sale on mobile devices, and also discoverability possibilities on mobile devices. Dominance of phone manufacturers in various markets e.g. iPhone in China, and in-app purchases vs browser purchases. How Amazon will continue to own the early adopters who jumped in to the Kindle eco-system but readers coming into digital now might go straight for more 'native' phone readers like iBooks. The possible shifts for physical bookstores and integration with mobile, and considerations for B&N Nook.

Thoughts on Google Android for mobile and Google Play for books and what we hope might happen after the purchase of Oyster subscription service. Google Loon and bringing streaming internet to everyone on the planet - which will impact ecommerce on an even greater scale. So perhaps Google's impact is in these huge moonshot ideas, not ebook sales.

On Kobo's development. Rakuten (who own Kobo) also bought Overdrive in 2015 which brings ebooks and audiobooks to libraries, so hopefully this will be integrated into Kobo in 2016. Plus, when Flipkart gave up on ebooks in India, they sold their customer base to Kobo, as Sony did back in 2014.

On BookBub and how email marketing may shift in 2016. We discuss the purchase of the Midlist email list by Harper Collins in Oct 2015

Why traditional media and publishers are ignoring the 'shadow industry' of self-published books and continuing to report dipping ebook sales and rise in print, even though they are ignoring potentially 33% of the market

Publishing territories and how indie authors have an advantage because we can publish globally immediately, but there is a shift to publishers taking worldwide rights and trying to do launches in multiple countries at once. However, they are unlikely to publish everywhere at once, as indies do.

Are authors more empowered than before? Has the power dynamic shifted along with the indie movement?

The Hot Sheet newsletter. Porter Anderson and Jane Friedman offer authors curated publishing industry trends.
Audiobooks, further growth through in-car streaming internet through Apple Carplay and Google Auto. Great Courses on Audible and Jane's own course on How to Publish your Book. Plus the tipping point for online education.
Microsoft 2016 year of AI (artificial intelligence) and how big data and AI + natural language processing and more will help discoverability as more and more books and content continue to be produced

Changes in social media usage,