The Creative Penn Podcast For Writers

The Creative Penn Podcast For Writers


Don’t Go Exclusive. Build A Long Term Career As An Author On Multiple Platforms With Liliana Hart

September 21, 2015

If you want to build a long-term career as an author, you need to grow your readership on multiple platforms, with multiple quality products. Today, superstar indie author Liliana Hart shares her experiences and tips.

[To clarify, this is a discussion between two authors with a lot of books who both make a full-time living writing. If you're a new author or have fewer than 3 book, here are the pros and cons of exclusivity. And here are my recommendations for a first time author. Both of these do suggest going KDP Select if you are just starting out.]

In the intro, I talk about the latest Author Earnings report which shows that indie books now make up 42% of all Kindle books bought on Amazon. Many of those don't have ISBNs (including mine) so are not counted in the publishing industry reports showing a flat or declining digital market.

I also mention the article from a Huffington Post author this week urging self-published authors not to put out 4 books a year. This sparked a whole load of witty rebuttals, including this one from Larry Correia. I would add that, as independent creatives, we can do what we want, so listen to this interview with Liliana and then decide what your own definition of success is. Then go write :)

Plus, last call for the free webinar on Using Scrivener to write, organize and publish your books with Joseph Michael, the Scrivener Coach. Join us live on Thurs 24 Sept at 3pm US Eastern, 8pm London or you can also register to get the recording. Click here to find out more.

This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.

Liliana Hart is a New York Times, USA Today and Publishers Weekly bestselling romantic suspense and mystery author of over 40 books.

She's also an entrepreneur, running the SilverHart author resources site as well as SWAT Academy and Camps for authors with her husband, former Chief of Police Scott Silverii.

* Liliana's writing and publishing history, including loads of rejection and experiences of not being able to fit into a common marketing slot with traditional publishers.

* The changes Liliana has seen each year in the indie publishing world, the lure of KU, and why thinking like a business is the best long-term strategy.

* The advantages of iBooks, including pre-orders, giveaway codes and reviews, as well as comments on audiobooks on iTunes.

* ACX and the disadvantages of royalty splitting.

* Foreign language translations and the global market.