The Creative Penn Podcast For Writers

The Creative Penn Podcast For Writers


How To Build A Business Around A Book With Jim Kukral

November 06, 2017

If you write non-fiction, you can turn your book into multiple streams of income that take your business beyond the book into courses, speaking, affiliate sales, sponsorship and more. In today's show, Jim Kukral and I discuss some of the different ways you can build a business around your book.
In the introduction, I talk about Audible's new Romance audiobook subscription model and share my hopes for what that means for the other genres in coming months/years. Plus, indie authors now have a new free ebook formatting tool in KDP Create, which joins Draft2Digital's free ebook templates, and the Reedsy Book Editor for great quality, free tools for PC or Mac. Personally, I am still a fan of Vellum but it is Mac only.
I also mention good quality free or cheap ebook cover design with the new Adobe Spark as well as Canva's tool. MIT releases an AI writing horror – and I talk about why I am looking forward to the ‘centaur' model. Plus, I give a personal update on my travel recovery and writing situation.
This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.
Jim Kukral is the author of 10 nonfiction books and has been in internet business for over 20 years. He runs Author Marketing Club and co-hosts The Sell More Books Show with Bryan Cohen and his latest venture is www.BusinessAroundABook.com.
You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below.
Show Notes

* Using books as part of the entrepreneurial journey

* Why platform matters, whichever way you publish

* How to find problems to solve to write books about

* The current value of Search Engine Optimization

* Authors' best current options for driving sales

* How to make money with professional speaking