The BioContinuum Group
Latest Episodes
The Economy & Me: Podcast 029 - The BioContinuum Group
I’m an addicted listener to the Marketplace podcast. They have a series on the show of recordings by listeners called “Tell us what the economy feels like to you”. I liked those and went to their Web site and wrote about myself and how I felt the econo...
Moving On Up: Podcast 028 - The BioContinuum Group
I moved from my first agency job on Madison Ave to a start-up downtown. The change was not just geographic it was dramatic. The work was the same client and agency dance yet here when we came back it was less about executing the notes from the client.
I’m Now A Mad Man: Podcast 027 - The BioContinuum Group
I was going to be an AE. This was amazing. Or was it? There are so many moving parts here I’m not sure where to begin. The point was and is that what you see for ads and sales materials are not these random exercises but well measured considered works....
Boredom The Catalyst to Move From Job to Career: Podcast 026 - The BioContinuum Group
I was bored with selling and needed no wanted to do more. The funny thing is as much as I wanted to flee from sales in reality sales is what we all do all the time.
My Second Job: Moving on Up: Podcast 025 - The BioContinuum Group
Job two in the medical industrial complex was more of the same but opened an entire new world of business and how to market and sell. I would say this was the basis for communications. The job provided insight into the pricing, bundling,
Selling Hope Not Reality: Podcast 015 - The BioContinuum Group
Podcast 15: Selling Hope Not Reality. Carolyn is unable to join me. Today I talk about Cancer Centers direct to consumer adverting and how their message avoids the reality of those facing a terminal illness.
Becoming An Internet Savvy Patient: Podcast 014 - The BioContinuum Group
The Internet is a rich, vital, and important vein of information on healthcare, clinical medicine, and sharing. It sometimes takes trial and error to find the right information. Let's see if we can remedy that. -
Home is Where the Heart Is. Dying at Home: Podcast 013 - The BioContinuum Group
Carolyn and I discuss home hospice and in unit hospice. Carolyn shares what is involved with home hospice and how it differs from in unit care. I address my experiences first with home hospice and ending up on the unit.
Does There Have to be End-of-Life for the Caregiver?: Podcast 012 - The BioContinuum Group
Carolyn and I talk about the caregiver and how end-of-life for a loved one does not mean end-of-life for the caregiver. We address how the team embraces the family and what they can do. I address my grief and hurt with the knowledge that the hospice te...
Tetralogy of Fallot, A 20 Something. No Health Insurance: Podcast 011 - The BioContinuum Group
I interview a 20 something about living with Tetralogy of Fallot and how pre ACA he got his second surgery. We also talk about how a young invincible changes his view of health insurance changed.