The SisterCast

The SisterCast


Latest Episodes

Season3/Episode6: Christmas Marketing
November 08, 2019

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss Christmas marketing. Black Friday is the new Boxing Day in Canada. Should you market during this crowded time of year?

Season3/ Episode 5: Email Marketing
September 28, 2019

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss email marketing. How often you should send emails, the content and a subject line that will skyrocket your open rate.

Season 3/Episode 4: Marketing lessons learned from the Pumpkin Spice Latte
September 08, 2019

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss the phenomenon that is the Pumpkin Spice Latte. And, with enough marketing, can ANY product take off?

Season 3/Episode 3: Your writing process doesn’t have to change…
September 02, 2019

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda get caught up and discuss this tweet from Zoe. Writing tip: Your process doesn't have to change.

Season 3/Episode 2: Do you waste 50% of your marketing budget? + Zoe is releasing a NON-FICTION book
August 25, 2019

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss the saying “You waste 50% of your marketing budget… you just don’t know what 50%”. Plus,

Season 3/Episode 1: Writing a novel is like running a marathon and requires training too
August 18, 2019

Marketing. Writing. Life This season of The Sistercast will focus on Marketing. In this episode, Zoe discuses the how the process of training to run  a (half) marathon is similar to the training that goes into writing.

[Ep.4] Breakout Sessions with Zoe York – Branding for the Romance Author
June 05, 2018

This is part 4 of a 4 part series adapted from workshops Zoe has previously presented at romance writing conferences. She is excited to share the “breakout sessions” content with anyone that wants to learn more about branding for the romance writer.

[Ep.3] Breakout Sessions with Zoe York – Branding for the Romance Author
May 26, 2018

This is part 3 of a 4 part series adapted from workshops Zoe has previously presented at romance writing conferences. She is excited to share the “breakout sessions” content with anyone that wants to learn more about branding for the romance writer.

[Ep.2] Breakout Sessions with Zoe York – Branding for the Romance Author
May 25, 2018

This is part 2 of a 4 part series adapted from workshops Zoe has previously presented at romance writing conferences. She is excited to share the “breakout sessions” content with anyone that wants to learn more about branding for the romance writer.

[Ep.1] Breakout Sessions with Zoe York – Branding for the Romance Author
May 07, 2018

This is part 1 of a 4 part series adapted from workshops Zoe has previously presented at romance writing conferences. She is excited to share the “breakout sessions” content with anyone that wants to learn more about branding for the romance writer.