"I'M TRYING TO CHANGE THE WORLD WITH EVERY BUILD."


Del Uschenko, better known in the C-10 and hot rod worlds as Delmo joins the Gearheads to talk trends, relocation and international art heists. Known world-wide as the man behind the "Delmo look," conversation runs wild from the early days in Canada to what's on the horizon. A lot to be learned and adopted to any small shop, whether just starting out, looking to re-brand or move... It's all about recognizing value in relationships a partnering with good people.


THINGS COVERED IN THIS EPISODE:



  • The move to the mountains – Burbank to Prescott

  • Del's Canadian roots

  • Shop decorating
    – The General Lee painting
    – International art heists
    – The stain on the wall

  • Starting trends
    – Adopting the brand that fans created from you work
    – Going at things backward

  • The Round Six connection to the Delmo brand

  • Hijacking your own brand

  • "Forums" and other antiquated methods of communicating in the car community back in the day

  • The AccuAir relationship and the value of partnering long-term

  • Delmo's hot rod roots

  • The C-10 thing

  • Del's inspiration – Cadzilla – The cars of Troy Trepanier – Foose's clean build style

  • The advantages of being in Burbank

  • Keeping things movie-themed, Brian goes Tarantino with the timeline

  • One-hundred percent organic, word-of-mouth growth

  • The Del S3 vintage-look LS engine

  • The infamous Y-block LS engine post

  • Brian proposes the "DELephant" late-model Hemi

  • Instant gratification on social media with regard to building a brand
    – Working at creating an audience

  • "Evil Del Wednesdays"

  • More great reality TV show pitches

  • Passion VS Effort

  • The value of deign and creativity when working with a budget

  • Re-purposing and bringing in unique items from all walks of life

  • The million-dollar build VS a restrained and intelligent build

  • The Philosophy and sheer terror of being turned loose, design-wise

  • Building a Street Freak
    – Brian becomes a lifestyle/style coach
    – Music selection
    – 8-tracks

  • The truck trend swinging in a new direction
    – The "too soon" move from Squarebody pickups to OBS

  • Trends, or the lack of any new ones

  • Tailoring your brand to a demographic and vice-versa