The Daily Hustle with Tasneem Abrahams

The Daily Hustle with Tasneem Abrahams


Episode 08 Erik Kruger

February 07, 2018

Episode 08 Erik Kruger

























Episode 08: Erik Kruger | Founder BetterMan & Better[X]
Erik Kruger is a Personal Development & Leadership Coach. Currently completing his Masters degree in Business and Executive coaching through Wits Business School. He has been featured in GQ, CliffCentral, Good Men Project, Thought Catalog, Entrepreneur Magazine, TouchHD, KykNet, and more. As a coach, he spends time with entrepreneurs, leaders and teams in organizations to help them think about the challenges they are facing and how to overcome them. His strength lies in his ability to help others elevate their thinking & to develop a more strategic approach to business and life.

Show Notes
After high school, Erik was unsure what career he wanted to pursue, but he always knew he wanted to help others. He went on to qualify as a Physiotherapist, and while he enjoyed working in the profession, he still felt that he had a bigger purpose to fulfill. Whilst trying to market his Physio practice, he became enchanted by the idea of online business and the promise of passive income. The led him down a path to discovering the world of digital. It was only through establishing BetterMan - South Africa’s largest online community for men dedicated to personal and professional development - that he started to realize his true calling. Today, BetterMan has an email list 18,000+ strong, and a Facebook community of more than 60,000 engaged members. He has since expanded the reach of his personal development and coaching brand to a more general audience of people looking to improve themselves in areas of their lives, be it being better leaders, partners or parents.

In his interview, Erik talks about his personal development coaching philosophy, which encompasses 3 things:

* Accretion - the slow build up of skills, knowledge, and resources through action and decision taken over a period of time - @erickrugerClick To Tweet
* Acta Non Verba - Less talk and more Do
* Being more strategic in our thinking - learning to look not only at the problem, but also how we think about the problem

Using these core philosophies, Erik has developed a framework for his coaching practice, that encourages one to do at least 1 of these 3 things layered over any part of your everyday life, everyday:

* Meditation - taking time to reflect
* Movement - taking action
* Mastery - continually developing and improving

We also spoke about BetterMan, building and growing an engaged online community, and advice for others who would like to pursue the path of coaching and personal development. BetterMan was created out of the need for Erik to learn from other successful men about what helped...