The Spiral Marketing Podcast

The Spiral Marketing Podcast


Episode 34: Nimble Rich Media Content with Josh Belhumeur at Brink

July 03, 2017

“Produce. Don’t just sit around and plan, make stuff!”

Just a few of the points you’ll learn in this episode:
- Why old mindsets can be dangerous in this new fast paced world
- Why “good enough” quality content can be great for consumers
- Perfectionism vs. Just doing it
- Why big crews produce slightly better quality than one person these days

“You can have a lot lower quality content if you’re commenting on something relevant here and now”

Marketing
- Why producing top notch video quality isn’t as important as you think
- Disposable content can bring you huge success (don’t worry about Super Bowl level quality)
- Why you should value current events more than visual aesthetics
- How tools already available are preferable than starting from scratch

Freelancers/Creatives
- How talent makes long form content easier for companies
- How the creative economy is motivating marketers to value creatives even more
- Why marketing can refine and improve the skills of creatives
- Which red flags to look out for when choosing partners to work with

“How can we evolve our thinking a little bit more, we’re all starting to look the same”

Reference links and where to learn more and reach Josh
brink.com
https://vimeo.com/brinkmedia
josh@brink.com
Popcorn elements example: http://stories.familiesusa.org