The Spiral Marketing Podcast
Episode 29: The Unsung Hero of the Hacker Community – John “Captain Crunch” Draper
This story of John Draper aka "Captain Crunch", one of the earliest hackers and Apple Employees by Contract, legendary 'Phone Phreak', Software Developer, Digital Explorer and Privacy Advocate. The marketing insights are indirect on this episode but you can learn a lot pondering positioning, spin in personal brand messaging, and the power of publicity and PR!