One of the most viral memes in popular culture came way before the invention of the internet. Ever since the iconic opening bars of the Ronettes’ hit “Be My Baby” first blasted from a hi-fi back in 1963, the same drum beat has been used in songs by everyone from The Beatles to Lady Gaga. Join me for the inaugural episode of Sounds Familiar as I trace the beat, and its influences, through the decades, and find out what happens when a somewhat obsessive person like myself attempts to ask the most difficult question of all… why? [ Listen | iTunes | RSS ] Next week: “Bad Translations”