Social Solutions

Social Solutions


Latest Episodes

Would You Pay Twitter $99 a Month to Promote You?
August 03, 2017

We are not quick to recommend spending money on social media unless we are confident it will produce results for you. Well, maybe, just maybe, Twitter has come up with an innovative possible game changer with their most recent announcement.

Who is Your Legacy Contact on Social Media?
July 20, 2017

We don’t like to think about it, but if something happens to us, who will take over to manage or close our social media accounts? Facebook just announced a new option for you to name your Legacy Contact in the event of an emergency.

Spam Coming Soon to LinkedIn
June 21, 2017

We have seen the changes over the last couple of years on the granddaddy of social media sites. Linkedin, in its effort to stay relevant, has introduced features that show a striking resemblance to other platforms.

A Well Done Video is Worth a Thousand Words
June 15, 2017

At the risk of using a trite cliché, this statement speaks the truth. And Facebook is making it even easier by expanding their test of video cover images. This is really good news for creative marketers. In the ever increasing world of competing for ey...

Metaphor for Crap or Good Clean Results?
June 07, 2017

Today’s Social Solutions Show goes way beyond Apple. Facebook introduced a nifty new tool tailor made for events with Event Frames. And they amped up the value of Facebook Live Videos by adding the option for closed captioning – not just for the deaf a...

Job Seekers Turning to Instagram
June 01, 2017

Just when you thought usage trends were settling into a new norm, along comes Instagram as the new go-to site for researching company culture and workplace life. LinkedIn better be paying attention because this phenomenon among the 19 to 29 year old au...

Would You Search for Chatbots if Available?
May 17, 2017

You probably didn’t wake up this morning with this burning question on your mind. If fact, we’ve been pondering it all day and still haven’t decided it’s relevance in the world of digital marketing. But there is definitely some validity I considering a...

Can a Red Bathing Suit Put You Out of Business?
May 11, 2017

No one supports creative campaigns on social media more than Carol McManus and Ken Herron, but it might be time to discuss a few pitfalls that could cost you a lot of money and even a lawsuit if you’re not careful.

Meet the Digital Version of Reese’s Peanut Butter Cups
May 04, 2017

As businesses and platforms evolve, there is choice to go it alone or find ways to collaborate with complementary and beneficial partners. The latest example of this is the soon to be launched streaming news TV network from Twitter and Bloomberg.

The New Social Media Landscape
April 26, 2017

This week it’s about using a video for your Facebook page cover. It sounds like a really cool idea but it won’t come without its challenges. Pinterest has removed the Like button and now forces you to save your favorite pins. What’s the difference?