As businesses and platforms evolve, there is choice to go it alone or find ways to collaborate with complementary and beneficial partners. The latest example of this is the soon to be launched streaming news TV network from Twitter and Bloomberg. The possibilities are endless in what this will do for both giants and best of all for the voracious appetite of mobile-dependent consumers.

Maybe you’re concerned about protecting your video content. Did you know that Rights Manager is already available on Facebook? If not, tune in to learn how it works and what benefits you will gain. More news this week includes the new face of YouTube and what that means to you. And did you know that Twitter now has emoji search? It really does matter to business.

Hats off to Reid Hoffman, the founder of LinkedIn for his challenge to Keith Ferrazzi, author of Never Eat Alone. Linkedin is about quality relationships, not numbers of connections or followers. So where have users of LinkedIn gone wrong? Maybe the better question is what should you be doing about it?

There are social sins that brands are making on social media. The sins are easy to spot, but what effect are they having on your business.