Are you considering joining a FB group to promote your business, but unsure whether it's really worth your time? While various group page restrictions might make traditional advertising seem impossible, there are other approaches that small business owners can use to bypass these policies and grow their existing client base. In episode #145, Gene Marks and Elizabeth Larkin share their most effective strategies for networking and meeting new clients on FB group pages.

Executive Summary
1:40—Today's Topic: Should I Promote My Small Business On FB Groups?

1:55—Because FB Groups are primarily used to answer questions and prohibits self-promotion, small business will find more success if they create a FB Group exclusively for interacting with their clients.

4:27—One great way to build your reputation and network is to join a FB group that is in an area of your expertise. Once you join and share your knowledge, other members might reach out to you for private consultation.

5:36—Keep in mind that FB groups will only work if you already have a target audience on this particular platform.

6:06—Reddit is another platform you can use to find your audience online. However, as with FB, it is best to approach your audience from a “how can I help?" mentality, rather one of self-promotion.

9:17—Gene advises small business owner to give things away for free because this is how you build a rapport with potential clients.
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Transcript
Elizabeth: Welcome back to the Small Biz Ahead podcast. I'm Elizabeth Larkin from The Hartford. I have Gene Marks here from the Marks Group, every week, same people.

Gene: Yes, we like seeing each other.

Elizabeth: Totally new topic though. Wearing the same shirts.

Gene: I was going to say. Okay. Full disclosure: We're recording a few of these on the same day, okay? So we're wearing the same clothes. We're going to fool everybody going for it. I'm gonna bring in a couple of shirts next time. We got rained out, right, and so we got to switch it up a little bit. We're gonna give you the illusion that we're actually doing this on a weekly basis but, listen, today we're knocking out a few on the same day. Okay? Bear with us. The information is just as good. Correct?

Elizabeth: Just as fresh.

Gene: Yes, of course. Larry doesn't care.

Elizabeth: Okay, so today's question is from a financial adviser in Harrisburg, Pennsylvania, which is where you're from, well, Pennsylvania.

Gene: Close, yeah, yeah, yeah.

Elizabeth: And his name's Doug.

Gene: Okay.

Elizabeth: Good name. All right, we'll be right back with his question after we hear from our sponsor.
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Question: Should You Join Facebook Groups to Promote Your Business?
Elizabeth: Okay.