Branded Search (and Beyond) with Jason Barnard

Branded Search (and Beyond) with Jason Barnard


Content Creation for Voice (Alina Ghost with Jason Barnard)

July 06, 2019

We discuss Alina's name and how much we both learn from our respective podcasts before getting down to the nitty gritty. Content and strategy for voice search. Voice search saves time and time is our currency. Brilliant. Dan Shure suggests is a fan of providing multiple formats for content so that you have the right format at the right time for users. Text and audio, perhaps video… then I get predictably overexcited by Dan Shure's name. Speakable content, accessibility (where I do a terrible Simon Cox impersonation), images, then APIs (companies will need to develop them to feed these devices). Lastly, we swerve into push notifications, specifically on voice. Warning - I talk too much in this episode. Poor Alina is very polite about it.