The overuse and over-abuse of electronic gimbal stabilizers are rampant in the filmmaking world today. If you see buttery smooth footage, it's the result of gimbals being used by filmmakers. But gimba

Well, you could read this previous blog post about Being Real Is Better Than Perfect, or you could watch this video by WorkCabin Creative conservation videographer Gregg McLachlan and hear a real stor

Making money as a professional photographer is hard. Or at least, a lot harder than it used to be. Unfortunately, I still see too many photographers still posting rants on social media about organizat

A great story is what separates memorable content from content that is forgettable. Obviously you want to be memorable because that gives your conservation organization a competitive advantage. But ho

Scenario: You have a one-minute video. You: "We need a one-minute voiceover!"  Stop. You might not. Leave some space and time for nature to do the talking. Creating an emotional reaction in a viewer i

Knowing where your organization sits in its relationship -- or lack of relationship -- with audiences is key to where to start your video or podcast journey. If your audiences are continually asking "

Too often we evaluate the success of our videos based on the likes, views, retweets, shares, etc on social media. An inspiring bit of feedback recently from a client really put it all into perspective

There's a very simple ingredient that many conservation organizations are missing when they go to all the expense of getting a video or video series filmed and produced. There's no denying this ingred

Long before we ever engage on making a conservation video for your organization, there's a good chance some of the work for project has already started. A new year marks new seasons here at WorkCabin

Saying "No" to work is not easy. But when you have real experience working in conservation, understand the landscape, and the environmental factors of specialized work, you have the skillset to make i