Rooted In Revenue

Rooted In Revenue


Latest Episodes

Mastering Growth: 4 Signs You Need a Business Asssessment
March 26, 2024

Susan Finch and Lany Sullivan are plunging into the inky black to tackle the four crucial moments when conducting a business assessment, which is an absolute must. They'll help you identify the signs

Prioritize for Profitability: Establishing Foundational Systems for Business Growth
March 19, 2024

Are you leaving money on the table in your business? If you haven't evaluated your entire customer journey from end to end, chances are there are holes that are costing you revenue. In this episode, o

You Can't Manage What You Don't Measure
March 12, 2024

In this episode of Rooted in Revenue, host Susan Finch welcomes back Debi Davis, owner and operator of 3D Communications AI, for an insightful discussion on the importance of measuring and managing da

From Chaos to Clarity: A 3 Step System to Organize Your Business with Debi Davis
March 04, 2024

Feeling scattered trying to manage and grow your business? Plagued with impulsive ideas but little follow-through? Do distractions keep you from moving forward effectively? My friend and business coac

Customer Intelligence Fuels Growth - The Overlooked Metrics
February 21, 2024

CEOs, are your metrics telling the whole story of your companys health? Susan Finch poses this vital question to her guest, customer intelligence expert Laura Patterson, in this episode. Laura spotli

Runway to Lift-Off: Rapid Product Launch
January 17, 2024

Do you have a revolutionary business idea but struggle with bringing it to market? Have you invested significant time and money into a product with no traction? As an entrepreneur and inventor at hear

Stories Forge Trust, Vulnerability Connects People
January 03, 2024

Communication skills are invaluable yet often overlooked. In this episode, Susan sits down with Matt Heinz, President of Heinz Marketing Inc. He's an established podcaster and marketing leader. They d

The Digital Handoff: Digital Asset Transitions for Your Organization
December 20, 2023

Have you ever volunteered your time to lead a professional organization or community group, only to face a tangled transition handing everything over to your successor? Between forgotten passwords, ou

Career Conversations That Drive Engagement and Success
October 31, 2023

What if we viewed every employee as having untapped potential waiting to be uncovered? Russell Kern joins Susan in this episode to discuss how shifting to strength-based coaching can profoundly trans

Trust and Control: Demand Generation for Today’s Buyers
September 13, 2023

We have a highly specialized guest who will help us navigate the evolving landscape of consumer behavior as it relates to demand generation. Deanna Shimoto, with over eight years of expertise in marke