Rooted In Revenue

Rooted In Revenue


Latest Episodes

The Digital Handoff: Digital Asset Transitions for Your Organization
December 20, 2023

Have you ever volunteered your time to lead a professional organization or community group, only to face a tangled transition handing everything over to your successor? Between forgotten passwords, ou

Career Conversations That Drive Engagement and Success
October 31, 2023

What if we viewed every employee as having untapped potential waiting to be uncovered?  Russell Kern joins Susan in this episode to discuss how shifting to strength-based coaching can profoundly trans

Trust and Control: Demand Generation for Today’s Buyers
September 13, 2023

We have a highly specialized guest who will help us navigate the evolving landscape of consumer behavior as it relates to demand generation. Deanna Shimoto, with over eight years of expertise in marke

Strategizing AI Adoption: An Ethical Roadmap for Businesses and Schools
August 30, 2023

In this episode, Susan Finch and Tessa Burg dive deep into the ethical and strategic incorporation of AI tools, such as ChatGPT, into business workflows and educational systems. They discuss the impor

You Can Work Full-time AND Be a Published Author
July 25, 2023

Jo Dale Carothers has just published Royally Deceived. I sat with her yesterday to talk about the process of someone who works full-time AND wants to be a published author. One of her big takeaways -

Fostering Psychological Safety: A Key to Company Success
July 19, 2023

Psychological safety is crucial for organizations to thrive, contributing to talent retention and overall success. Companies that create a culture of psychological safety outperform those that do not.

Skills Needed to Drive Performance Through Effective Coaching
July 11, 2023

Susan Finch and Rob Brodo from Adventexe delve into the crucial role of coaching in driving organizational success. Recent studies have revealed that companies with a strong coaching culture are class

Preventing Management Failure: Immersive Simulations Offer Solutions
July 05, 2023

Intrigued by Advantexe's business simulations, Susan welcomes back Rob Brodo from Advantexe as they explores their focus on new manager training. They both acknowledge that management failure can lead

Mastering Competitive Analysis for Sales Success
March 01, 2023

In this final episode of the Foundations of Business Series on Rooted in Revenue, Rob Brodo, the co-founder and CEO of Advantexe, and Susan Finch discuss competitive analysis as a foundation of busine

Achieving Competitive Advantage Through a Comprehensive Competitor Analysis
February 21, 2023

In this episode of Rooted in Revenue, host Susan Finch is once again joined by Rob Brodo, the co-founder and CEO of AdvantX. The duo is continuing their series on the foundations of Business Acumen, w