Digital Marketing Insider

Digital Marketing Insider


Latest Episodes

DMI 066 - Psychology Of Colour In Web Design
March 15, 2014

Website designers have several puzzles to solve when presented with a new Website design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve with the Website design. Certain c

DMI 065 - Loo Rolls, Emotional Sales And No Commuting, Ever!
March 12, 2014

Neil reflects on the emotionally driven temperament of sales people, while terrorising the Sydney neighbours from behind his standup desk by working on his balcony in his shorts. Nicola’s full of cold and just grateful for no commute! iTunes | Stitcher

DMI 064 - Top 100 Websites By Revenue
March 08, 2014

You can learn a lot from other businesses. I don’t consider myself a particularly creative guy, I am however brilliant at seeing what works in one industry and then APPLYING those ideas in my own and our clients businesses. Here’s the Top 100 websit

DMI 063 - Flash Offices, Shiny Suits, When Working From Home Just Don’t Work Anymore
March 05, 2014

This week, Neil Asher and Nicola Cairncross discuss.. the right time to take an office how to use business bartering to get what you want whether attending events is important and what REALLY goes on at Mastermind sessions iTunes | Stitcher Please

DMI 062 - The Wrong Banner Ad Can Kill Your Business
March 01, 2014

We buy a LOT of display advertising for our clients and so I'm always fascinated to know what gets clicked when it comes to images. Well thanks to eye tracking software we now know. It's not what you think..... Enjoyed the podcast? Take a moment to visit

DMI 061 - Deals, Dongles and Determination
February 26, 2014

ROARlocal founders Neil Asher and Nicola Cairncross catch up on their respective businesses and discuss how things have gone. Neil is on top form this week, sharing details of a great deal he’s putting together in Australia, while Nicola shares how she

DMI 060 - The Easiest 2% Sales Increase You’ll Ever Make
February 22, 2014

You’re losing money every day. You probably don’t even know it. No one is ever going to call and tell you. But every day some of your customers have a problem ordering from you and instead of persisting they simply give up. You lose their money and yo

DMI 059 - Entrepreneurial Impatience Syndrome
February 19, 2014

ROARlocal founders Neil Asher and Nicola Cairncross catch up on their respective businesses and discuss how to cope with "entrepreneurial impatience" syndrome. Plus how to outsource and stay sane, taking into account that it takes a lot longer for things

DMI 058 - If You Do What You Love You’ll Never Work a Day In Your Life… Is BS
February 15, 2014

Louis C.K. is arguably the most successful standup comedian working today. Not just because of his sitcom or standup specials, but because of his do-it-yourself mentality. He famously produced, shot, edited, and distributed his standup special Live at t

DMI 057 - Great Business Planning (& When It’s A Great Idea To Ignore Those Plans Completely!)
February 12, 2014

Behind the veil of ROARlocal... Neil and Nicola reveal the secrets of working entrepreneurs, what works, what flopped, what they are reading and having fun with this week. Could business planning just be a form of mental masturbation? This week we are...