In her quest to further hone ROARlocal’s processes, Nicola Cairncross has been delving into Sales books, including the most excellent Predictable Revenue and SPINselling and updates us on changes to the UK website.

While Neil Asher (who’s already read them obviously *grin*), shares how he’s used the theory to build the Australian side of the business and what he’s learned this week about sales people and top end clients.

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