Digital Marketing Insider

Digital Marketing Insider


Latest Episodes

DMI 076 – How To Attract High-Paying Consulting Clients
September 25, 2014

With Neil away this week, I get to chat to top business consultant and mentor, David Abingdon. David explains The Art of Deal Making and his approach to getting top-level prospects and turning them into high-paying consulting clients.

DMI 075 – Pricing Strategy, Wealthy Clients and Shoe Fetishes
September 11, 2014

After a slightly unsettling homoerotic start(!), this week’s podcast deals with the topic of pricing strategy. We delve into the way to structure your prices so that you attract the right kind of prospects… And turn the best ones into high-paying clien...

DMI 074 – How To Generate Regular Leads (For $30,000 Products)
September 04, 2014

It’s the first podcast hosted by Neil Asher with new Chief Marketing Officer Matt Duggan! To celebrate, we wanted to give you some insights into what’s been going on in our businesses over the past few months. In particular,

DMI 073 – When $36k Just Isn’t Enough
April 16, 2014

Neil shares how he managed to talk himself out of a client worth $36k a year while Nicola reports further on her “Outbound Marketing Strategy” and how that’s going. Enjoyed the podcast? Please take a moment to visit iTunes or Stitcher and leave u...

DMI 072 – Predictable Revenue, SPINselling & Honing Processes
April 09, 2014

In her quest to further hone ROARlocal’s processes, Nicola Cairncross has been delving into Sales books, including the most excellent Predictable Revenue and SPINselling and updates us on changes to the UK website. -

DMI 071 – KPI’s, Pivots And Sales People’s Quirks
April 02, 2014

Nicola Cairncross and Neil Asher discuss Nicola’s weekend revelation about how easy it is to miss vital information if you don’t study your own KPI’s regularly. They explore what the KPI’s told them and what pivot they introduced as a result,

DMI 070 – What Is Internet Marketing?
March 29, 2014

Are you unsure what internet marketing is? Or have you attempted to explain to someone what internet marketing is and they just didn’t get it? If you’ve had trouble understanding it or explaining it, you’re not alone.

DMI 069 – Disappointment, Best Sellers & Client Nurturing
March 26, 2014

Neil and Nicola discuss Nicola’s new book – The Business Success Factory – out now on Amazon and how to market it; dealing with disappointment and reframing; and how important it is to nurture high ticket clients.

DMI 068 – Top 3 PPC Mistakes And How To Avoid Them
March 22, 2014

Are you wasting money on your Google ads? Here’s some common errors we see when we take over PPC accounts from other companies. Enjoyed the podcast? Take a moment to visit iTunes and leave us some feedback on our Digital Marketing Insider Podcast – we’...

DMI 067 – Do You Have A Google Penalty?
March 20, 2014

If you’ve spent any time in the world of SEO, you’ve probably heard about Penguin 2.0 Google penalty search engine algorithm change that was launched on May 22nd, 2013. By the way that some SEOs were talking, you’d think it was the Zombie Apocalypse.