Revenue Optimization Radio by Upland Altify

Revenue Optimization Radio by Upland Altify


AI & The Rise of the Account Based Approach to Everything

March 20, 2019

The two biggest buzzwords in sales and marketing are ABM and AI. In this interview, Nipul Chokski, VP of Marketing and Lattice Engines cuts through the jargon to talk about how account based marketing and AI improve sales and marketing, and increase re...