RazorBranding Podcast

RazorBranding Podcast


Latest Episodes

HOW PAYLESS CHANGED THE CONVERSATION
December 04, 2018

And how changing the conversation, helped increase the value their brand. Taking over a former Armani store in Santa Monica, a new high-end shoe company, held a private launch party this past Thursday night with key influencers and high-end early adop...

TECHNOLOGY AND BRANDING
November 28, 2018

The Good. The Bad. The Ugly. As a child of the 80s, I was fortunate to grow up during the evolution of the cell phone, the home computer, and the Internet. In the early days, cell phones were carried in bags, computers were slow and bulky,

Model of a Brand
November 20, 2018

If you haven’t had a chance to read the book “Scramble” by Marty Neumeier (author of The Brand Gap, Brand Flip, Brand A-Z, and lots of other awesome branding books), I hope this blog will be the catalyst that makes you pick it up.

THE DIFFERENCE BETWEEN MARKETING AND BRANDING
October 17, 2018

And why one cannot survive without the other For some people, marketing and branding is close to the same thing. There is some truth to this if your marketing is influenced by sound branding, but this is rarely the case. More often than not,

WHY SO MANY BUSINESSES HATE ADVERTISING
October 09, 2018

And why it doesn’t have to be that way I’m just going to throw it out there before I begin – I love advertising, and I always have. But I know for many businesses, advertising is a necessary evil. It is something that is either blindly pursued with sk...

DISCOUNT BRANDING AND WHY IT NEVER WORKS
October 02, 2018

How to maintain your brand equity through difficult times I think it would be safe to say that if you own a business, run a business, or manage a business, you have had a few sleepless nights even when things were going well. Sure,

REBRANDING FROM THE INSIDE OUT
September 26, 2018

Is it time to rebrand, or merely take a closer look in the mirror? To say it’s easy would not be entirely true, but every once in a while it benefits us all to take a good hard look at ourselves. Sure, it would be easier to live in a world of self den...

BRANDING, RELATIONS AND LOVE
September 18, 2018

How to work with your agency to get the best results. Say the word “relationship” and you’ll receive varied reactions. Some find themselves involuntarily spinning back to high school, where relationships were often one-sided,

WHAT IT MEANS TO LOCALIZE YOUR BRAND
September 12, 2018

And why so many National Brands still haven’t figured it out. For many national brands, one of the biggest challenges is how to find ways to connect with a local audience. For global brands such as Coke or Nike,

NIKE JUST DOES IT WITH COLIN KAEPERNICK
September 10, 2018

Are they genius or insane? Time will tell. So, unless you have sworn off social media all together, gotten rid of cable, or decided to head out into the woods for a life of solitary meditation, you have heard of the recent Nike deal featuring Colin Ka...