MasterCard's Chief Marketing Officer, Raja Rajamannar Announces New Sonic Brand Experience at the Grammy Awards During Interview on Georgia Business Radio

Raja Rajamannar, Mastercard CMO, Explains How the Company is Tapping into the Culture & Energy of Music’s Biggest Night to Bring the Sonic Brand to Life

The buildup to the GRAMMYs is always exciting, and this year as a proud sponsor, Mastercard is providing a few Priceless experiences of its own to help music fans and cardholders alike celebrate. First, learn how the brand is evolving from a two-dimensional image to a fully sensorial symbol. To showcase its new sound identity and engage music fans, the company has created a unique Sensory Lab—a one-of-a-kind space filled with interactive experiences and exclusive merchandise that will engage visitors’ senses—open to the public February 8 & 9 at Fred Segal Sunset in West Hollywood.

Special interview with Mastercard’s Chief Marketing & Communications Officer, Raja Rajamannar, to showcase and explain how the brand is evolving to meet the demands of multisensory commerce and a rapidly changing consumer landscape.

WHAT YOU’LL LEARN DURING THIS PRICELESS PREVIEW:

Learn about how Camila Cabello is bringing a new sonic brand to life

See music fans engage with interactive experiences at the Sensory Lab

Preview the latest brand transformation and for the first time, hear the new transaction sound made with every purchase

SPOKESPERSON BACKGROUND:
Rajamannar is Chief Marketing & Communications Officer at Mastercard. He has been named one of the “World’s Most Influential CMOs” by Forbes magazine twice, and has been globally recognized for the innovative thinking and leadership in business transformation that he has brought to executive roles across industries. AdWeek has named him as one of the “Top 50 Most Tech Savvy CMOs in the World” and one of the “Top 50 CMOs Leading Charge to Transformation”. Recently, he was named one of the “World’s Most Innovation CMOs” by Business Insider. In addition, Rajamannar has been a featured speaker several times at the World Economic Forum in Davos, Switzerland.

Mr. Rajamannar joined Mastercard in 2013, bringing with him more than 25 years of extensive experience as a global executive managing large P&Ls, as well as business transformation and innovation for companies in multiple industries including consumer products, financial services and healthcare. Since joining the company, he has overseen the successful rebranding of Mastercard in 2016 – the organization’s first major rebrand effort in 20 years. Furthermore, Mr. Rajamannar led the integration of both Marketing and Communications to create one global integrated function. He is passionate about evolving both contemporary and classical marketing and communications skillsets to future proof the workforce.

Prior to Mastercard, Mr. Rajamannar served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company’s new business direction and strategy, managed its $11 billion Medicare Advantage business and led its $5 billion acquisition of Amerigroup. He had also served as Chief Executive, international and Chief Innovation & Marketing Officer at Humana.

Earlier, Mr. Rajamannar held a number of leadership roles during 15 years with Citigroup including Global Chief Marketing Officer, Cards and Payments and Chairman and CEO, Diners Club North America. He has held senior executive leadership positions all over the globe – in North America, Europe, Asia and MEA. Before that, he spent seven years with Unilever in sales and product management roles. He began his career with Asian Paints in India.

Mr. Rajamannar has been globally recognized for the innovative thinking and leadership in business transformation he has brought to executive roles across industries. He has been named one of the “World’s Most Influential CMOs” by Forbes magazine twice,