#PPCChat Roundup - Behind the Scenes of Paid Search

#PPCChat Roundup - Behind the Scenes of Paid Search


Latest Episodes

EP287 - Maximizing the Post Click Experience
April 17, 2024

Q1 What level of importance do you place on the post click (landing page) experience for accounts that you manage? Q2 For accounts you manage, do you have any level of control or input over what is on the landing page, how it looks, etc.? Q3 Are your cl

EP286 - Explaining Confusing & Confounding Things in PPC
April 10, 2024

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past?Q2

EP285 - The Moving Goal Posts of Google Ads in 2024
April 03, 2024

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 Have you read the new metric definitions from Google Ads? What are your thoughts?Q2 Do you think these changes in definitions are paving the way for an

EP284 - GA4 Q&A with Brie Anderson
March 27, 2024

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 How would you characterize your working relationship with Google Analytics 4?Q2 Lets talk about the recent changes in Google Analytics 4 that are desi

EP283 - We Need More Sales Leads Right Now
March 20, 2024

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 Have you ever had a client or stakeholder reach out to tell you the need more sales or leads NOW? What types of campaigns were you running for that acc

EP282 - Navigating Ever Advancing Automation in PPC
March 06, 2024

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in the ocean of automation?Q2 How

EP281 - Telling Clients Hard Truths
February 28, 2024

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 Do you find it uncomfortable to have to tell clients hard truths about either their PPC or their businesses? And if so why and if not, why not?Q2 What

EP280 - Reimagining PPC
February 21, 2024

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 What do you think the most impactful changes have been in the PPC industry over the past 3 years?What are the services that you currently sell the most

EP279 - Vetting Potential Clients
February 14, 2024

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 Do you have a process for vetting potential clients?Q2 Do you have specific questions you ask potential clients when talking about working together? If

EP278 - Burnout & When You Just Don’t Enjoy PPC
January 31, 2024

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 How long have you been working in PPC? And are you in-house, agency or freelancer/consultant?Q2 Have you ever felt burned out or had a period where you