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Google wants to make Google Podcasts easier. The company is working on "simplifying the process" for being listed in Google Podcasts, says Zack Reneau-Wedeen. Meanwhile, Google Podcasts has quietly added a "trim silences" feature: you'll find it under the playback speed settings.

Google Podcasts "will be launching a feature to help podcasters monetize their work", according to a report of Google's Luis Collado's talk at JPOD18 in Spain recently (audio). There's an interview with him in the NotiPod Hoy podcast. (Does this relate to the "donate" button? Or something else? Spanish speakers welcome!)

SoundCloud's ads will be sold in the US by Pandora, the company's announced.

Italy: the Festival del Podcasting is on October 20 in Milan. It's being sponsored by ForTune, an app that offers "the best audio content customized to your interests in a single stream created for you".

What's the category in Apple Podcasts with the most titles? Comedy? News? Nope. Dan Misener posts about the most crowded categories in Apple Podcasts, to help you choose the right category (and secondary category) for your podcast. #data

South African podcast research reported in BizCommunity says that 16m South Africans listen to podcasts (29% of the population), and that it's the fastest-growing media in the country.

WXYZ television in Detroit covers podcasting in the city, including the Podcast Detroit network, and The IT in the D Show.

Podfest Expo (March 7-9, Orlando FL, USA) has opened its speaker submission form.

Coleman Insights are a radio research company, but they're also doing some work on podcasting. In an interview, Warren Kurtzman discusses good content practices for podcasts, and notes:

The Serial podcast was the big hit, but 4 out of 5 Americans didn't know about it, we in the media think Serial is a big deal but the vast majority of Americans have never heard of it.

Podcasts

The Marriage Family Business Podcast is a podcast dedicated to entrepreneurial couples seeking their ideal lifestyle. (Libsyn)
Causecasts interviews folks who are using podcasts to raise awareness for a good cause (and is looking for guests). (Podiant)

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