School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast


The Three Things Your Podcast Needs That Have Nothing to Do With Microphones, Downloads, or Hosting

August 08, 2016

Today I'm going to share three things your podcast needs to be successful, I'm also going to share some podcasting news, and a product review on a blab.im replacement.   Call the Show at 888-563-3228 Blubrry Launches Adverting Partner Plan If you are looking for an advertiser for your show, Blubrry was one of the first companies to try to pool a bunch of smaller shows together to attract sponsors. They recently launched a partner plan. Here are a couple of things about the plan It's for someone who is serious about getting a sponsor It's for someone who check's their email and values communication In the past Todd and crew would setup an advertising campaign only to have podcasters pull out at the last minute, or they forgot to let Todd known they had already sold their own spots. For more information go to https://create.blubrry.com/resources/blubrry-podcast-advertising/blubrry-advertising-priority-list/ Ask the Podcast Coach Moves to a New Platform After blab.im waved it's middle finger at podcasters, this week we waved back (after last week it just stopped working). The platform I am using is firetalk.com which has the same functionality (give or take) as blab, and its free. You don't get the audio file (just the video). You can always "rip" the audio out of the video file. So far I like it, and will continue to use it going forward. Because of His Podcast Michael O'Connell Got a Book Deal. I was interviewed for a future episode of It's All Journalism by Michael O'Connell and he shared that due to his podcast he now has a book deal about podcasting. The Messengers Documentary Team will be in Akron Ohio on August 2oth The Messengers Documentary team (doing a film on podcasting) will be in Akron Ohio (Cuyahoga Falls to be exact) on August 20th to film me, and to share some video and film the Northeast Ohio Podcasters Meetup (normally the third Monday of the month, but moved to Saturday this month). The exact location and time will be announced later (more than likely 2-5ish in Cuyahoga Falls - location to be determined very soon). For more information go to www.themessengersdoc.com to check out Dave's podcast about the project go to www.themessengerspodcast.com/podcast Podcast Rewind The Biz Chix Podcast episode 26 had a super frank talk about sex after children. Gentlemen if you want to know what women think and feel about sex, now is you chance it starts at the 27 minute mark. http://bizchix.com/226/ Another new show I've been listening to is the Rhoades to Success Podcast with Jessica Rhoades who has great tips on getting and being interviewed. The Three Things Your Podcast Needs That Have Nothing to Do With Microphones, Downloads, or Hosting Today I want to talk about podcast success and the things you need to achieve. Here is the fun part I’m not talking about microphones, downloads, or hosting. While those are ingredients that you need to podcast, without these you are doomed. They are attitude, health, and support. The first thing is your expectations and/or attitude. I have people contact me weekly with dreams of getting into Apple’s New and Noteworthy and “making it big” (whatever that means). Per Rob Walch of Libsyn, fifty percent of podcasters get less than 160 downloads, and fifty percent get above. I feel this is mainly due to the thousand plus podcasts launching every week. They are just starting to build their audience. I come from a training background where if I had twenty students in my class, my hands were going to be full. When you have 160 listeners, that would equal eight classrooms. In the last building I worked in, that would be an entire floor of classrooms filled with people who want to listen to you. People who could consume AM, FM, CD, Sirius, Local and Cable channels, HBO, Netflix, Hulu, Audible, etc. They choose to listen to you. So how do you get your attitude straight? You have to be able to answer the question, “Why are you starting a podcast?” For me, I love to help people.