School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast


Podcast Interview Wizard: Brainstorm With Yourself and Create Better Interviews, and Get More Exposure in Half the Time

March 28, 2016

Today I look at tools available for podcasters to help them produce a better show.
Podcast Interview Wizard and Who is Jim Edwards
Jim Edwards is a guy I've known online for years. I loved his "I Gotta Tell you" email list. We are talking back in the day when I was teaching people how to make websites with Microsoft Front page, and making videos with camcorder. I bought one of Jim's products he made with Mike Stewart and I thought they delivered value. I had bought some stuff from other "Internet Marketers" at the time, and thought this was better than some. I've always liked Jim's style as he takes his topic seriously, but always dishes it with a good helping of sarcasm. In a nutshell, Jim has been writing ebooks and making products for over 20+ years.  According to his bio:
Jim Edwards, founder of Guaranteed Response Marketing, LLC, is an Internet expert, marketing entrepreneur, newspaper columnist, author, motivational speaker and elite mentor and coach.Having gained personal and financial freedom, he shares his proven strategies with self-motivated, hard-working people to help them attain personal and financial independence.
He has written and published dozens of ebooks, several print books and hundreds of articles.
Through his company, Jim has produced some 40 informational products on DVD and many more available in the latest electronic formats downloadable from the Internet. Jim produces and hosts webinars on a weekly basis and has been a frequent guest speaker at numerous international Internet marketing seminars.
What is the podcast interview wizard?
It's a software that works on mac or PC that walks you through planning your interview. It does this by having you figure out what you want to talk about before the interview. It walks you through 16 questions .These questions are then used in  a series of tools used by the software. These include:
Email templates to help get the interview
Email messages to setup and remind the guest for the interview. Later you can use it to create an email that you can send to the guest post interview as well.
Email templates for Referrals
Email Templates to say Thank You
Quick or Full Show Templates (complete with intro / outro ext and questions)
Audience Handouts - A worksheet for people to fill out as they listen to your episode.
Show Bullets - Custom Sales Copy for Each Interview
There are 12 different types of interview types
It will generate show notes for your episode
It will generate multiple Titles for your show and let you pick the best one.
Build Ads to help promote the show on Facebook, Twitter, etc.
Putting it Through It's Paces
So I took the interview from last week and added the information about my guest Danny Peña to see if I had used the software last week would the interview had been different. The closest interview style would be the "How the Expert Got Started" style.  Now last week's show was different. I already knew the answers to the questions. I knew Danny's story and I wanted to walk him through the parts that focused on building his audience. Using the PIW I did some interesting questions that I could've asked but didn't:

What roadblocks did you face early on and how did you overcome them?
Did you have any early mentors or did you have to figure it all out on your own?
If you had to start all over again with audience growth in today's world, with today's tools, time constraints and other factors, what would you do:a. Differently?b. More of?c. Less of?d. Faster?e. Not at all?

Under the "Myths and Misconceptions" style of interview I saw "Where are the big opportunities in audience growth that many podcasters might be missing?" or "What are the best audience growth tools every podcaster needs to use and know about?"
Brainstorming By Yourself
Now I realize that the software is meant for you to use ONE style of interview, but if you're looking to come up with good questions, I can see where spitting out multiple versions of the interview might help you spo