People Behind the Business: a show for small businesses with small teams & huge ambitions
Latest Episodes
I stopped podcasting for a while for a reason. Here's what the podcast will now focus on.
I took a very long podcasting break because I fell out of love with my own podcast. But when I decided to focus just on my own business stories, I was ready to start podcasting again. Here's what to look forward to on the podcast in the future. --- Sup
Considering co-working? Here's what my experience has been so far (with co-working).
Is co-working the right fit for you? In this episode, I share my mostly positive experiences with co-working, along with the story of why I joined in the first place. Hopefully, this will help clear up any misconceptions you might have. This episode focus
3 signs you've chosen the wrong promotion tactic for your business & what to do about it
For those of you who haven’t been keeping up with Marie Kondo hype train, her core philosophy is about only keeping things that spread joy. I believe that this can be applied to the online platforms you’re using to promote your business, blog, and podcast
Small ways to express your love & appreciation for your customers on Valentine's Day & year-round
Just in time for Valentine’s Day, here’s an episode where I share some ways that business owners have shown and continue to their love and appreciation for their customers. I believe that it’s the little things that count when it comes to expressing your
Getting featured on credible blogs & cold pitching businesses: increasing your chances of success
As someone with a blog, and a podcast I’ve got so many emails (“pitches”) from people interested in being guests on my podcast, or contributors to my blog. And as much of a privilege as it is to get emails from people from all over the world, the pi
Lessons Learned from 2 decades worth of experience with running a small business
Yolanda McAdam really understands the reality of being a small business owner, for one very simple reason: Her business, Suite 532 isn’t her first business. First there, was a safari business. Then, there was a coaching business. But, as a result of burno
What intentional branding actually looks like
Every piece of your branding is definitely important (from the logo, to your website, to the photos you feature). So…how do you make sure that you don’t get too caught up in how “nice-looking” your colour-scheme is, and focus on branding your busine
What makes a blog post a strategic choice for your business?
What makes blogging a worthwhile and strategic choice for your brand? It’s all about the choices you make, from the groups that you interact with, to the content that you write. In November of 2018, I led a Facebook Live session on strategic blogging in
Self-care for busy professionals: why it's about a lot more than just scented candles & bath bombs
I think, when it comes to running a small business, we talk a lot about the work aspect a lot but the one thing we don’t talk about enough is self-care. And I’m not talking about a cliché version of the word “self-care” that involves bath bombs and scen
Getting ready for your website launch
Because I realize that not “all” of my listeners have pulled the trigger, and launched their business, I thought it would be a great idea to have a website launch expert on the show. In fact, this episode answers a very important question: What makes a